Based in the heart of Dewsbury, West Yorkshire, Shire Beds has been a trusted name in British bed manufacturing since 1997.
As a proud family-run business, Shire Beds blends traditional craftsmanship with modern innovation to produce high-quality beds that cater to a wide range of tastes and requirements. What truly distinguishes Shire Beds is their pioneering approach to own branding—earning them the title of “The Brand Behind Your Brand.”
With a steadfast dedication to quality, Shire Beds crafts everything from luxurious, handcrafted mattresses to custom-made bed bases and headboards. Their philosophy, “If a job’s worth doing, it’s worth doing well,” is reflected in every detail of their meticulous production process.
In recent years, Shire Beds has emerged as a leading force in white-label manufacturing, proudly partnering with over 100 retailers to deliver tailor-made, own-branded products. This unique model allows partners to maintain their individual brand identity while leveraging Shire Beds’ exceptional expertise and craftsmanship.
Central to Shire Beds’ success is their ability to offer unparalleled flexibility and innovation throughout the manufacturing process. From bespoke product design and in-house point-of-sale materials to full product personalization, every item can be customized to align with a retailer’s vision and customer base—ensuring exclusive, standout offerings.
But it’s not just about comfort. Shire Beds is also deeply committed to sustainability, integrating eco-conscious practices into their broader corporate social responsibility initiatives.
Recognised for excellence, Shire Beds has proudly received industry accolades, including the prestigious Product of the Year award at the NBF Show—further cementing their reputation for exceeding expectations.
Today, Shire Beds continues to lead the way in British bed manufacturing, driven by innovation, quality, and an unwavering focus on customer satisfaction. As “The Brand Behind Your Brand,” they empower retailers with exceptional, personalized products that elevate their brand and delight their customers.
Want to learn more?
Contact your local Shire Beds agent or reach out to the office to be connected:
info@shirebeds.co.uk
01924 439898
