Family-owned independent furniture retailer Home Sweet Home has announced the opening of its new store in Peterborough.

Situated in the Rivergate Shopping Centre on the junction of Bourges Boulevard and Lower Bridge Street, the new store officially opened earlier this month with the mission of “bringing the high street back to where it should be”.

The new store, which has created four jobs for the area, features beds, mattresses, sofas, dining furniture and more.

The launch signals Home Sweet Home’s expansion, adding to its other store which is based in March, with plans to further expand across the region over the next few years.

The retailer opted for Peterborough against other sites in King’s Lynn, Norwich and Cambridge due to being located at the “heart of a city”.

Commenting on the launch, co-owner Michael Lumb said: “Our brand-new furniture shop is now open in Peterborough. Come visit us and discover our wide range of stylish and comfortable furniture for your home. We can’t wait to welcome you.

“We looked around at various towns and cities, such as King’s Lynn, Norwich and Cambridge before choosing Peterborough. We just felt that our furniture would be welcomed by the people of Peterborough.

“And we love the idea of being in the heart of the city centre and giving people the option of just walking here to see our products rather than having to drive out to a retail park.”