Online European furniture business Westwing has continued to execute phase 3 of its strategic 3-step value creation plan, focused on scaling with operating leverage.

With recent country expansions, the opening of a new store-in-store at Printemps Haussmann in Paris and an upcoming new store opening in Munich, Westwing is strengthening its position as Europe’s premium one-stop destination in Home & Living.

“As part of its continued international growth strategy, Westwing has successfully expanded into three new markets in Q2 2025: Croatia, Finland, and Slovenia,” the company said. “With these recent geographical expansions and the three new markets already entered in Q1 2025, Westwing is now present in 18 European countries and further strengthens its footprint across Northern and Southeastern Europe.

“The new markets offer strong potential: digitally engaged audiences, increasing demand for premium yet accessible Home & Living solutions, and an affinity for curated, timeless design. With its unique blend of inspirational content, the exclusive Westwing Collection, and handpicked premium third-party design brands, Westwing brings added value to Design Lovers seeking elevated interiors and multifunctional living.”

As part of its offline retail strategy, Westwing will open a store in Munich in July 2025. Located near Odeonsplatz in the heart of Munich’s shopping district, the space will create a physical brand presence and engage customers by showcasing collections and building loyalty through curated in-store experiences.

“Westwing is advancing its goal of scaling with operating leverage by expanding its physical presence and making strong progress in geographical expansion, in line with its target of entering 5 to 10 new countries in 2025,” the company added. “These steps support the Company’s mission to inspire more people to create homes that unlock the full beauty of life.”