Shackleton’s opens first exclusively ‘Gallery’ branded flagship store

Gallery Direct proudly marked a major milestone with the opening of the first-ever exclusively ‘Gallery’ branded flagship store, at the prestigious Fox Valley retail park.

This exciting development represents the beginning of a new chapter for the Gallery brand, as they work alongside key retailers, such as Shackletons, to establish dedicated retail spaces that bring its full lifestyle offering directly to the public in a dynamic, immersive format.

Local hero Jackie Higginbottom cut the ribbon on a new Shackletons shop after bosses asked residents who they would like to do it. Jackie has worked in Deepcar as a lollipop lady for 50 years and received a British Empire Medal from the King in his first New Year’s Honours List.

With the red carpet rolled out and a ribbon-cutting ceremony to celebrate, the launch event was a resounding success, with customers welcomed into a beautifully curated space. The entire store was transformed to showcase Gallery’s award-winning collections, from statement furniture to finishing touches, offering an inspiring and cohesive lifestyle solution under one roof.

The new store features bespoke display concepts that elevate the retail environment—demonstrating Gallery’s ability to help create immersive spaces that not only drive sales but enhance the customer experience.

This destination store marks the first of what is hoped to be many more Gallery-branded stores across the UK. Alongside this, Gallery Direct is also offering exclusive concession partnerships, providing retailers the opportunity to dedicate in-store areas solely to the Gallery brand—delivering consistent styling, strong visual impact, and a complete, design-led home and outdoor living proposition.

The initial weeks of trading have exceeded expectations, with sales comfortably doubling the forecast. 

A unique selling point for this format is Gallery Direct’s additional service of Direct Home Delivery (DHD), allowing retailers to offer an extensive product range without the burden of large stock commitments or warehousing costs.

Speaking at the launch, David Shackleton commented: “From start to finish, the process of bringing this concept to life with Gallery Direct has been seamless. Their team’s knowledge, creativity and professionalism made what could have been a complex project refreshingly straightforward. Gallery have proven themselves as a supplier of exceptional, design-led product with real commercial appeal. Their trend-focused collections and ability to deliver at scale made the decision to proceed an easy one.”

Gallery Direct’s Sales and Product Director Peter Delaney added: “We’re extremely grateful to David & Paul for approaching us to develop a shared vision of establishing the first ever exclusively ‘Gallery’ branded store. The process itself and the Shackleton’s expert team has taught us a great deal about the evolving needs of our retailers, and we are committed to applying these insights to shape future product development, services and support.”

In addition to full store concepts, Gallery is also actively offering exclusive concession opportunities, enabling retailers to create standalone Gallery spaces within existing store environments — providing instant access to a complete and cohesive lifestyle proposition, backed by Gallery’s established infrastructure and supply chain expertise.

With over 50 years of heritage, and a reputation for excellence in product design, logistics, and customer service, Gallery Direct continues to lead the way in lifestyle retail—this new venture only strengthens its position as a trusted and forward-thinking industry name.

For further information on this exciting new concept or for more details on how you can work with Gallery for your next project please email hello@gallerydirect.co.uk.

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