Bed and wellness brand PureLay continues to gain traction with its new UK mattress programme.
After recent show success, PureLay has ramped up its mission of expanding its presence across the UK market.
Following in the footsteps of its American Purecare sister brand, PureLay has now exhibited at three key UK events, the first at the beginning of the year at the January Furniture Show, the second being the INDX Beds show and most recently at The Spring Bed and Furniture Show. Now PureLay are looking forward to The Manchester Furniture Show where PureLay will be showcased again for the UK market.
“We had a fantastic response during all three shows so far this year and we’re looking forward to showing them again at the Manchester Furniture Show,” says Paul Lake, Purecare & PureLay UK and Europe. They have been ideal platforms to introduce the brand and now we are working hard on maintaining our momentum and growing the brand further.
“PureLay is designed to look great, feel extremely supportive while remaining comfortable, and offer a strong retail presence. Customers are actively seeking solutions for heat buildup and inadequate support.
“With this collection, we’ve answered that need by blending breathable, cooling materials with firm, orthopaedic support. The response at the show was brilliant – retailers are excited about the wellness-driven approach we’re bringing to the market.”
The new PureLay Ultimate Back-Care Collection combines the cooling and breathable properties of PureLay Latex with natural fillings, including wool, cotton, cashmere, and silk, all designed to create a luxurious and temperature-regulating sleep experience.
PureLay’s products are designed specifically for those who prefer a firmer sleep surface, with the collection said to be the “ultimate back-care solution for wellness-conscious sleepers”, as Paul continues: “Our new new range is engineered for those who prioritise back care and firm support without compromising on comfort.
“As hybrid mattresses, they combine the natural elasticity and breathability of PureLay Latex with a firm ortho-zoned pocket spring system—ensuring optimal spinal alignment, pressure relief, and airflow throughout the night.”
In addition, PureLay also offers a range of unique latex mattress toppers, designed to provide an extra layer of breathability, comfort, and targeted support. These toppers, also made with PureLay Latex, enhance the sleeping experience by pressure points, and improving spinal alignment.
“PureLay’s core philosophy is simple: better sleep leads to better well-being,” Paul added. “With a focus on revitalisation and energy restoration, we’re committed to creating sleep solutions that leave sleepers feeling refreshed each morning.
“Additionally, with fast delivery options, PureLay presents an excellent opportunity for sleep retailers looking to offer premium, wellness-focused mattresses and accessories without long lead times. As the demand for natural, breathable, and supportive sleep solutions continues to grow, PureLay is an exciting new option in the mattress market.”
To find out more, contact sales@purelay.co.uk.
