A look at some recent news from the American furnishings market.
West Elm expands partnership with Joseph Altuzarra
Global design company West Elm, a portfolio brand of Williams-Sonoma, Inc. has announced the launch of an expanded West Elm Kids collaboration with award-winning fashion designer Joseph Altuzarra (pictured above).
The Joseph Altuzarra for West Elm Kids collection offers a modern take on classic children’s designs, featuring Altuzarra’s own hand-drawn botanical illustrations that capture the magic of nature.
Inspired by his three young children, Joseph Altuzarra introduces new additions to the popular West Elm Kids collection. The expanded line, which includes bedding, lighting, furniture, and rugs, highlights Altuzarra’s signature blend of sophistication and whimsy, presented in a soft, layered palette.
“Joseph’s distinctive vision brings a fashion-forward sensibility to children’s spaces, and we’re very happy to offer even more of his elevated perspective to our customers,” said West Elm President, Day Kornbluth. “The extension of our partnership with Joseph Altuzarra reflects West Elm’s commitment to developing inspiring designs for our kid’s business.”
Joseph Altuzarra states: “I am thrilled to be partnering with West Elm Kids again for this second collection of Nursery and Kids interior decor and furniture. For this offering, I was inspired by the wonder and beauty of nature- its sense of magic and serenity – and wanted to bring that feeling into the home.”
Wayfair heads west
Global online furniture retailer Wayfair Inc. has announced its next large-format retail location will open in Denver, Colorado in late 2026.
The approximately 140,000-square-foot store will mark Wayfair’s first foray into the Mountain West region, and will be located at 8298 E. Northfield Blvd., Denver, within The Shops at Northfield, which is owned and managed by Stockdale Capital Partners, a private equity firm based in Los Angeles.
“As we expand our physical retail footprint into new regions across the U.S., we remain focused on delivering an exceptional shopping experience that brings the best of Wayfair to life,” said Liza Lefkowski, vice president of merchandising and stores at Wayfair. “With our Denver store, we’re thrilled to introduce Wayfair to new customers—from our unbeatable selection, to personalized design service and the flexibility to shop wherever they want. Whether browsing the app, visiting us in-store, or finishing up a space at home, we’re here to make it easy—and fun—to create a home they truly love.”
This is the third store announced this year, joining new locations in Atlanta, GA and Yonkers, NY. The Denver store will showcase Wayfair’s vast catalog and 19 departments, from furniture and housewares to appliances, mattresses, florals and decor as well as dedicated areas for design services.
CITY Furniture opens in Sarasota
CITY Furniture, Florida’s leading home furnishings retailer, celebrated the successful grand opening of its new Sarasota showroom, marking an exciting milestone in the company’s expansion across the Tampa Region.
The 120,000-square-foot showroom opened with a ribbon-cutting on July 17, followed by a four-day celebration featuring $70,000 in giveaways, live DJs, food trucks, and exclusive in-store experiences. The event drew thousands of guests eager to explore the store’s inspiring spaces, including a Custom Design Gallery, Home Theater Gallery, Florida’s largest mattress gallery, and an in-store Café & Wine Bar.
“Our vision is to be the #1 home furnishings retailer in the Tampa Region,” said Andrew Koenig, CEO of CITY Furniture. “To achieve that, we need to be where our customers live, offering them convenience, inspiration, and an unforgettable shopping experience. Sarasota and our upcoming Wesley Chapel showroom are key to that vision.
“Our expansion into Sarasota and Wesley Chapel represents years of planning to build the right store network supported by our 1.3 million sq. ft. Plant City Distribution Center. Sarasota is exceeding expectations, and we’re excited to bring this same energy to Wesley Chapel when it opens soon.”
