Pottery Barn Kids and Pottery Barn Teen, portfolio brands of global home retailer Williams-Sonoma, Inc., has announced its debut collaboration with Formula 1®, the world’s most prestigious motorsport series.
The new Formula 1® collections for Pottery Barn Kids and Pottery Barn Teen celebrate the thrill of race day with high-performance-inspired designs that bring speed, energy, and modern edge into kid and teen spaces.
The Formula 1® for Pottery Barn Kids and Formula 1® for Pottery Barn Teen collections capture the bold spirit of racing through a striking palette of racing red, jet black, crisp white, and sleek metallic accents. Iconic checkered patterns and car-inspired motifs channel the adrenaline of the track into everyday spaces. The collection features textured embroidery and detailed graphic prints crafted with quality.
“Formula 1® represents innovation, speed and excitement,” said Jennifer Kellor, President, Pottery Barn Kids and Pottery Barn Teen. “Our collaboration combines our commitment to sustainability and quality home furnishings with the energy of Formula 1® in a way that feels bold, elevated, and authentic.”
For Pottery Barn Kids, playful bedding, rugs, decor and accessories transform bedrooms and playrooms into imaginative, race-ready winning spaces. The Pottery Barn Teen collection features statement quilts stitched with racing-inspired details, modern lighting with tire and wheel motifs, and rugs that double as artful homages to the track.
“The Formula 1® for Pottery Barn Kids and Pottery Barn Teen collections will bring the thrill of racing into the rooms of young fans who share our passion for speed,” said Emily Prazer, Chief Commercial Officer, Formula 1®. “This exciting collaboration is a great example of Formula 1 innovating and partnering with leading brands to identify new and creative ways to show up for our fans.”
