Birlea to expand its range with launch of new premium beds

Birlea is set to make a statement at next year’s January Furniture Show with the launch of four new premium beds, enhancing its already impressive collection.

Among the new offerings is the Girona, a design that blends contemporary style with natural elements to create a look that is both modern and inviting. Its standout feature is the beautifully upholstered frame finished with a faux wood-effect fabric – a clever touch that captures the warmth and character of natural timber while maintaining the softness of fabric. The result is a bed that feels both tactile and refined.

Chris Moore, Commercial Director at Birlea, shared his enthusiasm for the new collection: “We are thrilled to introduce these premium beds to our range. Each piece has been carefully designed to combine style, quality, and comfort, providing stockists with products that are both appealing and versatile.”

Alongside the Girona, Birlea is introducing three more premium beds, each offering a distinctive style.

Amalfi

The Amalfi delivers a modern, sculptural aesthetic with smooth curves and a low-profile silhouette, creating a sleek yet inviting centrepiece for contemporary interiors. Its relaxed elegance makes it an effortless fit across a range of bedroom styles.

Como

The Como offers clean, architectural lines and a tall, tailored headboard that exudes confidence and sophistication. Designed to complement both classic and modern décor, it brings a sense of quiet luxury to the room.

Milan

The Milan stands out for its bold form and generously padded frame, combining comfort with style. Its distinctive silhouette ensures it commands attention, making it a true statement piece for any setting.

For Birlea’s trade partners, the new launch represents an exciting opportunity to broaden their premium offering. Each design gives retailers access to standout pieces that meet the growing demand for contemporary, design-led bedroom furniture.

At the January Furniture Show, Birlea will not only showcase its new premium beds but will also feature the brand’s leading bedroom and dining collections, including popular designs with fresh colour options.

Chris Moore added: “We’re really looking forward to welcoming visitors to our stand. It’s the perfect opportunity to see our new collections up close, explore the variety of styles, and plan how these offerings can expand the possibilities for stockists in the year ahead.”

To experience the full range firsthand, visit Birlea at Hall 5, Stand B20 during the January Furniture Show at the NEC in Birmingham.

https://birlea.furniturebrochure.com

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