Why Higgy’s partnership with BackCare helps everyone sleep easier.
At Higgy’s, we believe better sleep starts with doing things properly. That’s why we’ve partnered with BackCare, the UK’s national charity for spinal health, to create mattresses that genuinely support the body, reduce pain, and help people wake feeling better.
For retailers, this partnership delivers more than a good story. It brings credibility and confidence in a product designed to meet real needs using healthcare-grade materials and clinical insight.
Healthier Sleep, Backed by Purpose
Back pain is one of the UK’s most common health problems. It affects millions of people, interrupting sleep and reducing quality of life. Poor posture in bed, unsupportive mattresses, and overheating at night all contribute to restless sleep and tired mornings.
That’s where HFoam makes the difference. Used in clinical and care settings, it’s a pressure-relieving, temperature-regulating material proven to support healing and reduce discomfort. Unlike traditional memory foam, HFoam doesn’t need heat to activate. It adjusts instantly to the body, keeping sleepers supported without sinking or stiffness.
Zoned into five key areas, HFoam cushions pressure points like the hips and shoulders while supporting the knees, neck, and lower back. Airflow channels keep the mattress cool, fresh, and more hygienic. This means fewer wake-ups, less overheating, and deeper, more restorative rest.
What This Means for Retailers
Retail teams can instantly demonstrate the benefits of HFoam in-store. Customers feel the comfort right away, helping them understand the value without relying on technical jargon. Our partnership with BackCare adds extra trust, especially for those shopping with back issues or recovering from injury.
Higgy’s gives retailers a range designed around real problems and clear solutions. It opens up more meaningful conversations, allowing teams to guide customers based on lifestyle, sleep habits, and wellbeing, not just budget or firmness.
A Story Worth Sharing
The idea for Higgy’s came from a personal story. When our founder’s father-in-law, affectionately known as Higgy, became unwell, sleep became difficult. A healthcare-grade foam mattress gave him relief, comfort, and the energy to enjoy life again in his final months. That simple change made all the difference.
Today, every Higgy’s mattress is built with the same belief. Sleep matters. Comfort matters. And doing good should be part of doing business.
Manufactured by Dura Beds, supported by BackCare, and designed to perform – Higgy’s is here to help your customers sleep better, and help you sell with confidence.
