Jon Borkowy, director of IFD, talks about why floorspace deserves the right products.
In retail, every square foot of your showroom floor is a silent salesperson. It tells a story about your brand, your taste, and – most importantly – your profitability. In furniture retail, where display space is precious, using it wisely can mean the difference between slow turnover and strong sales.
Too often, retailers fall into the habit of keeping ranges that underperform simply because they “fill a gap” or “still look good.” But good looks alone don’t move stock – customer demand does. Floorspace is your most valuable asset, and each piece on display should earn its place by driving sales, not just taking up room.
That’s why it’s essential to review your current ranges regularly. Take a close look at your sales data over the last 6–12 months. Which collections are performing well? Which items generate interest but rarely convert? Identifying your poor sellers allows you to make informed decisions about what to keep, what to phase out, and where fresh products can breathe new life into your showroom.
At IFD and Alcore Living in Ireland, we understand the importance of balancing design appeal with commercial performance. Our top-selling ranges have consistently delivered strong results for retailers across the UK. Whether it’s contemporary living, traditional comfort, or modern dining, our collections are designed with today’s consumer trends – and tomorrow’s opportunities – in mind.
By replacing slow movers with proven high sellers from our range, you can revitalise your showroom and boost your profitability. Our products don’t just attract attention; they convert browsers into buyers. Each range is supported by quality craftsmanship, competitive pricing, and reliable stock availability – giving you the confidence to sell, knowing the demand is there.
Refreshing your saleroom isn’t just about aesthetics; it’s about strategy. A well-curated floor inspires customers, builds brand trust, and drives repeat business. When your showroom tells a story of quality, style, and success, customers notice – and they respond.
So, take a walk through your showroom. Look at what’s working, and more importantly, what’s not. Every square foot counts. Make sure it’s working hard for your business. Partner with IFD and Alcore Living today, and let’s ensure your floorspace is filled with products that sell.
