Zofa, the UK sofa brand behind the strapline Sofas. Made simple., has secured its first physical store in London, marking a significant milestone in the brand’s growth.
The new two‑floor showroom will be located on Fulham Road and is due to open in early February. The move represents Zofa’s first standalone physical presence in London, bringing the brand’s hassle‑free, confidence‑led approach to sofa shopping to customers in the capital for the first time, within a prominent Fulham Road retail setting.
While Zofa has built a strong online following across the UK, the Fulham store will give customers the opportunity to experience its products in person.
The decision to open on Fulham Road reflects strong online demand from London and the South East, as well as the area’s alignment with Zofa’s design‑led, modular furniture ranges.
Zofa’s sofas are designed to work with modern urban living, offering modular layouts, removable arms for easier access, and practical features that suit city homes.
The new Fulham Road showroom is scheduled to open in early February, following the recent launch of Zofa’s new Aura range and the introduction of new fabric options, and coinciding with the brand’s winter sale.
John Hampton, Founder & Director at Zofa, said: “London has been an important part of our growth online, so securing our first physical store here feels like a natural next step. From the beginning, our focus has been on taking complexity out of sofa buying without compromising on design or quality.
“This space allows customers to experience that approach in person, and see how thoughtful design and simplicity can sit comfortably side by side.”
