New mattresses combine cutting-edge sleep technology with consumer-focused comfort, giving retailers fresh opportunities to grow sales.
Following last month’s preview of the Wellness Collection, visitors to this year’s January Furniture Show will have the chance to try two new mattresses designed around one of today’s fastest-growing consumer trends: wellness in the home.
Responding to the growing demand for cleaner, healthier sleep products, the Wellness Collection offers a clear point of difference from existing ranges. The two new models combine clinically backed fabric technologies with comfort stories customers can understand instantly. PUROTEX+™ delivers proven allergen-reducing benefits, certified by Allergy UK and OEKO-TEX, while carbon and graphite fibres help regulate temperature, manage moisture and support a cooler, more balanced night’s rest.
Alongside the Wellness Collection, Loren Williams will also unveil several new mattresses, broadening the range to meet diverse consumer needs. With strong visual appeal, clear differentiation and accessible price points, the new models are designed to capture attention and convert interest into sales. Blending comfort, modern sleep technology and thoughtful design, the expanded range supports retailers in strengthening their 2026 line-up.
Exclusive show-only discounts will be available, making the event an ideal opportunity for buyers to experience the full collection and discuss strategies to drive category growth in 2026.
Loren Williams looks forward to welcoming new and existing retail partners to stand 5-J14 to explore the Wellness Collection and full 2026 range and see how these products deliver both consumer satisfaction and strong commercial performance.
