Bed and wellness specialist PureLay looks to utilise National Bed Month, endorsing its core philosophy of “better sleep leads to better well-being”.
PureLay recently celebrated its one-year anniversary milestone exactly at the place the brand first entered the British market. After a second successful January Furniture Show, PureLay is now focussed on maximising National Bed Month as a key opportunity to continue its long-standing message around sleep and wellness.
Its core philosophy of “better sleep leads to better well-being” has continued to deliver impact and results, resonating well with retailers across the UK and Irish markets on educating its audience on why wellness matters.
“PureLay is much more than just another mattress brand,” says Paul Lake, Purecare & PureLay UK and Europe. “Our story is about the benefits PureLay brings to its end-users. Our tailored approach is to provide an optimal sleeping experience, offering a different alternative to meeting the needs of customers seeking solutions for heat buildup and better support.”
PureLay’s products are designed specifically for those who prefer a firmer sleep surface, with the collection said to be the “ultimate back-care solution for wellness-conscious sleepers”. As hybrid mattresses, they combine the natural elasticity and breathability of PureLay Latex with a firm ortho-zoned pocket spring system – ensuring optimal spinal alignment, pressure relief, and airflow throughout the night.
The PureLay Ultimate Back-Care Collection combines the cooling and breathable properties of PureLay Latex with natural fillings, including wool, cotton, cashmere and silk, which is all designed to create a luxurious and temperature-regulating sleep experience.
Alongside its mattress collection, PureLay also offers a range of unique latex mattress toppers, designed to provide an extra layer of breathability, comfort and targeted support. The toppers, made with PureLay Latex, enhance the sleeping experience by pressure points and improve spinal alignment.
“Our new range is engineered for those who prioritise back care and firm support without compromising on comfort,” Paul added. “With fast delivery options, PureLay presents an excellent opportunity for sleep retailers looking to offer premium, wellness-focused mattresses and accessories without long lead times.
“With customers actively seeking solutions for heat buildup and inadequate support, PureLay fits the brief incredibly. PureLay is designed to look great, feel extremely supportive while remaining comfortable. With all these elements combined, we offer a strong retail presence.
“We’ve answered the need by blending breathable, cooling materials with firm, orthopaedic support. Over the last 12-months, the response has been fantastic. Our show attendances and constant exposure have proven crucial to elevating our brand awareness and building consistent momentum.
“Retailers are seeing the benefit about the wellness-driven approach we’re bringing to the market. Find out more on how our wellness-inspired products can benefit your business.”
To find out more, contact sales@purelay.co.uk.
