Whitemeadow is delighted to report a hugely positive response from retail partners to its latest collection, launched at JFS 2026, which debuted a selection of new models and fabrics designed to meet both commercial and consumer trends.
Following careful research into shop floor needs, from reviewing shapes to trending colour palettes, the collection has resonated strongly with partners, reinforcing Whitemeadow’s position at the forefront of British sofa design and manufacturing.
Among the highlights of the collection is the new Sloane range. This generously proportioned model turned heads at the show thanks to its elegantly curved back, soft-handle fabric, and clean cover story. The Sloane exudes comfort while offering a timeless, versatile look that works effortlessly in a variety of modern interiors. Praised for its cosy appeal and commercial versatility, it’s a standout model in the 2026 collection.
Another favourite is the Collingwood, a new corner shape on legs that combines sophisticated proportions with timeless features. Back cushions feature a neat Oxford Edge trim, complemented by tufting to offer subtle design finesse. Facing cap arms and top-stitched seat cushions give Collingwood that refined, grown-up look that many customers are looking for. Its design reflects a balance between elegance and practicality, offering retailers a model that is both commercially attractive and classically stylish.
There’s been a clear shift to warmer, more grounded tones within the latest collection, from earthy reds to olive greens. Brown was a proven hit at the show, with a rich Bournville colourway showcased on the new Bracken range, lifted with cosy cream accents.
Oliver Keating, Head of National Sales commented: “To receive such positive feedback from our partners is both incredibly rewarding and a true validation of the effort we put into understanding the market and delivering products that meet their needs.”
Whitemeadow has recently been recognised at the Excellence in Furniture Awards, receiving not one, but two prestigious awards. Daniel Oscroft, Sales & Marketing Director, said: “We are thrilled to be awarded both Best of British and Design Innovation. Behind the scenes, a lot goes into bringing the very best of British manufacturing to the market at a scale our customers can trust – all delivered by people who are passionate about our industry and committed to keeping it alive.
“The Design Innovation award reflects our ongoing commitment to pushing boundaries in furniture design. The entire business is delighted with these wins, and we would like to say a huge thank you to our partners who continue to support our work.”
The JFS 2026 collection demonstrates Whitemeadow’s dedication to creating furniture that combines style, comfort, and commercial appeal. With a new stand-out collection ready to hit the market in 2026, the British manufacturer continues to offer retail partners products that excite customers and perform strongly on the shop floor.
