A New Mattress Brand with a Bigger Purpose

Launching September 2025 at the NBF Bed Show, Higgy’s is available exclusively through Dura Beds.

Higgy’s is a purpose-driven new mattress brand launching this September at the NBF Bed Show. Combining health-first design with a mission to give back, Higgy’s blends science-backed comfort, trusted UK manufacturing, and charitable impact.

The brand is a collaboration between friends Mike Nash, former CEO of The Foam Company, Kris Wood, former Head of Brand at Mammoth, and Dura Beds. It delivers products designed with healthcare-inspired materials proven to relieve pressure, regulate temperature, and aid recovery.

The initial range includes three models, all available with divans and headboards. Each is built with comfort, cooling, and support at the forefront, offering retailers an easy-to-sell, tiered range backed by a 5-year guarantee.

A Brand Built on Care

Higgy’s was inspired by Greg, father-in-law to co-founder Mike Nash, who experienced comfort and renewed energy from a pressure-relieving foam mattress during his cancer journey. Known as “Higgy” to his grandchildren, Greg was a passionate supporter of Mike’s work in the bed industry and often contributed brand ideas. The brand is a celebration of his values: quality, kindness, and fairness.

Mike Nash explains: “Greg was my biggest supporter. When he was diagnosed with a spinal tumour, the only mattress he could sleep on contained healthcare-inspired foam. He became an advocate for better sleep and inspired us to do something meaningful. Higgy’s is our way of honouring him — by producing great mattresses, supporting charitable causes, and doing business the right way.”

As part of this commitment, Mike Nash will donate 20% of the sales earnings due to Higgy’s to UK health charities, ensuring every mattress sold helps both the sleeper and those in need.

Manufactured by Dura Beds – Trusted Quality

Higgy’s mattresses are manufactured exclusively by Dura Beds, ensuring reliable quality and strong retail support.

Andy Parkin, Sales Director at Dura Beds, says: “The Higgy’s team understand what makes a retail range work. This brand has a strong story, emotional pull, and tangible benefits — a winning combination for long-term floor success.”

Why Retailers Should Stock Higgy’s