Award-winning integrated communications consultancy PR First, specialising in homes, interiors, luxury and design, has been appointed by heritage British textile manufacturer Abraham Moon & Sons to lead its UK public relations programme.
The London-based agency will be delivering strategic PR campaigns created to support Moon’s sustained growth in the interiors, apparel and lifestyle sectors, consolidating the brand’s awareness across design media, trade audiences, and industry specifiers, while amplifying its long-standing reputation for craftsmanship and innovation.
The announcement follows a significant moment for the brand, which was honoured to welcome HRH The Princess Royal, President of the UK Fashion and Textile Association, to its Yorkshire Mill in February 2026. During her visit, Her Royal Highness toured the mill and met employees across key production departments, highlighting the skill, technical expertise and continued investment that underpin British textile manufacturing today.
The brand is also expanding its presence in the capital. From March 2026, Moon will join the newly launched Design Emporium Collective on Fifth at Design Centre, Chelsea Harbour, a curated design destination that brings together a selection of top furniture, lighting, flooring, fabrics and accessories brands under one roof. Moon’s space within the collective will give interiors designers and tastemakers the opportunity to explore the company’s latest fabric books and request samples in person, thus marking the brand’s first permanent London presence beyond its Yorkshire mill and warehouse.
Deborah Kirk, Head of Agency at PR First, said: “Moon is one of those rare British brands that truly are icons of design and craftsmanship. There’s something incredibly special about a family-owned, multigenerational business, which has been around for almost two centuries. We are delighted to be working closely together to share their story with both the interiors and the fashion worlds, which are ever more interconnected. Just as the mill weaves its fabrics, our role is to weave together the stories, heritage and people behind the brand in a narrative that will resonate with today’s audiences.”
Joe McCann, Brand & Product Director at Abraham Moon & Sons, added: “As a legacy brand and one of the few vertical woollen mills in Britain that still has the rare ability to carry out every stage of production under one roof, Moon has a distinctive story to tell, reflecting a unique place in the country’s textile heritage. We are pleased to be partnering with PR First, whose expertise in the homes, interiors and lifestyle sectors means they are ideally placed to help us connect further with the design and trade community, as we continue to grow our presence and strengthen our position within the space.”
