AIS (Associated Independent Stores) has introduced the Dreamworld Collection, a carefully curated selection of sleep products designed to deliver restorative rest for consumers and drive significant sales and satisfaction for independent retail AIS Members.
Built on a “good, better, best” product strategy with 5, 7, and 10-year guarantees, Dreamworld focuses on quality, sustainability, and exceptional value.
The Dreamworld Collection offers a streamlined range with clear price points and strong profit potential, making it an attractive proposition for both retailers and their customers. The collection is segmented into distinct tiers:
- Good Rest: Featuring the Rest, Pure, Calm, and Drift ranges, offering exceptional value for a truly restorative sleep experience, designed to support a restful night.
- Better Recharge: Including the Recharge, Sanctuary, Escape, and Radiance ranges, crafted for deeper, more rejuvenating sleep, providing a perfectly balanced combination of luxury and value.
- Best Revive: Showcasing the Revive, Harmony, Tranquility, and Bliss ranges, offering the ultimate sleep sanctuary where luxurious comfort meets unparalleled support for a truly transformative rest.
The Dreamworld Collection encompasses:
- The Mattress Collection: An AIS Member exclusive, bringing a new lease of life to sleep with options from the Rest, Recharge, and Revive tiers, plus the Harrington, Grange, Dalton ranges, all crafted for total comfort and restorative sleep.
- The Bedframe Collection: Featuring the Retreat, Unwind, and Savasana ranges, providing the essential foundations for a great night’s sleep with thoughtful design and robust construction.
- The Storytime Collection: Including the Pip, Poppet, and Pixie ranges, beautifully crafted to give little ones the night’s sleep and dreams they deserve.
- Branded Filled Bedding Collection: Launching in September 2025, completing the sleep experience with quality and comfort.
Joanna Fielding, Category Manager at AIS, commented: “Our aim with the Dreamworld Collection is to provide our Members with a strategic range that offers a clear and compelling customer proposition, driving both sales and customer loyalty through quality, value, and a simplified buying journey.”
The Dreamworld Collection will be available for AIS Member retailers to order following its debut at the INDX Bed Show in April 29 and 30 2025, with the branded filled bedding collection launching in September 2025.
