For over a century Hypnos has been making luxury beds and mattresses, relying on the skills and expertise of its team to handcraft the most comfortable beds in the world. This people-first approach to creating quality products remains to this day with every Hypnos mattress carefully sourced, tailored and made to order.
Hypnos’s success under the steerage of the Keen family owners, chairman Peter Keen and today CEO James Keen (fifth generation), has seen the brand grow with confidence. Under a strategy of people, partnerships and skills; Hypnos is a great example of how a British 120-year-old business with strong ethics and a quality product can successfully excel nationally and internationally in both retail and hospitality sectors.

This month both Hypnos’ strong heritage, family values and commitment to developing its people was recognised by the industry. Peter Keen was celebrated for his extraordinary contribution to the British furniture industry and presented with a Lifetime Achievement Award by The Furniture Makers’ Company at a ceremony at Mansion House in the City of London.
Peter successfully built upon Hypnos’ people-first legacy, but also championed furniture recycling and the launch of the NBF’s annual Bed Show. Serving on the boards of several industry organisations, Peter has been an exceptionally influential figure and a long-standing advocate for charitable causes and conservation in Buckinghamshire, where Hypnos is based. He has dedicated time and energy to preserving the area’s furniture-making heritage and natural beauty.

Hypnos’ Head of Operations Ashley Garside recently won ‘Production Leader’ at The Next Generation Awards awarded by Commercial Interiors UK, which spotlights young emerging leaders within the British contract furnishing industry.
Ash was selected by the judges for his significant project and team leadership skills whilst expanding operations at Hypnos Princes Risborough facility; he’s built skills, efficiency and team culture, alongside fulfilling ongoing commitments to UK and global customers. Ash headed up this important operational project whilst ensuring his teams felt supported and valued throughout. His efforts typify why Hypnos holds the value of people in such high regard.
David Baldry, Hypnos MD, commented: “I am so proud of our heritage and the leadership that exists within the business. The senior leadership team are committed to building the next chapter at Hypnos investing in new systems and our dedicated skilled teams to create authentic handcrafted mattresses and quality upholstered furniture.
“We are lucky to have a broad range of skills, knowledge and experience – people like Martin Atkins are at the heart of the Hypnos business. Martin is a master upholster who’s been a part of the Hypnos family since 1981. To ensure his skills are harnessed by subsequent generations, he’s now passing his expertise on to a new generation after almost 45 years of special design and upholstery projects, including updating furniture for the Royal Household.”