Zoë Bonser, Portfolio Director, The Furniture Shows, Retail Division at Clarion Events, returns to answer additional questions around the Manchester Furniture Show and more.
With rising costs for exhibiting and so many shows across the year, how will MFS attract brands — and are there plans for different activities during the show?
We completely understand the pressures brands are under — every investment must work harder than ever. That’s why MFS is built around maximum value in a focused two-day format. We offer a strategically timed platform — mid-year, mid-season — that allows suppliers to test, launch and top up stock with Q4 still to come.
This year we continue to offer the Product Focus package which is a quick, easy, cost effective and sustainable way to exhibit at the show. Please get in touch with the sales team to find out how you can take advantage of this opportunity.
MFS will be hosting its biggest ever networking, Show Party which this year will be Wimbledon Tennis themed. This highly anticipated event is FREE for all visitors and exhibitors and is an invaluable way to connect with the movers and the shakers across the industry.
In what ways do you involve past exhibitors in shaping the future of the show?
Our exhibitors are our closest collaborators. We actively seek their feedback post-show and throughout the planning cycle. From format changes to category mix and stand logistics, we listen closely and act on what matters.
How does MFS differentiate itself from other furniture trade events?
MFS is all about social, summer, sourcing. It’s a mid-year, mid-season touchpoint designed for agility and action. Unlike January shows, which are all about forecasting, MFS is about reacting — topping up on proven lines, trying out new launches, and refreshing ranges with Q4 in mind. The location, the timing, and the relaxed yet business-first atmosphere all set MFS apart. Plus, as the second biggest largest national show that has been running successfully for over 28 years – no other shows deliver on size and the number of quality buyers that we deliver.
How are you tailoring the MFS experience to deliver value for businesses of all sizes?
We know that small independents, mid-sized retailers, and national chains have different needs — and MFS caters to all of them.
• For independents, the scale is manageable, and the chance to meet suppliers face-to-face and negotiate directly is invaluable.
• For mid-size and national retailers, it’s a fast, efficient buying window to compare, confirm and top up ranges.
We also support discovery — with debut brands like Meta Sofa, Maiullari, and Matahari Interiors showcasing for the first time, as well as established names such as Seconique and Buoyant Upholstery revealing mid-year launches.
What level of footfall are you expecting at this year’s show?
We’re on track to exceed last year’s strong attendance. Early registration figures are encouraging, and the appetite from buyers — especially for a mid-year opportunity to reset and source — is growing. Our priority is quality of engagement, not just quantity, and we’re confident the 2025 show will deliver well-qualified footfall across both days.
With so many trade shows now, would MFS or JFS consider collaborating with other events under one bigger format?
Collaboration is always on the table if it delivers better value for the industry. That said, the research shows there’s a clear case for separate seasonal shows. MFS occupies a unique mid-year space that complements, rather than competes with, other major events. As the world’s third largest exhibition organiser globally, our main focus is on delivering market leading national events at scale that facilitate long-term business connections and critical networking opportunities.
How do you ensure exhibitors are kept happy throughout the show?
For us, it starts before the show even opens. From onboarding and logistics to onsite support and post-show feedback, our team is hands-on and highly responsive. Onsite, our goal is to create a smooth, enjoyable experience — with clear communication, approachable support staff, and a venue that’s easy to navigate. We also give exhibitors tools to drive traffic to their stand and ensure they’re featured in pre-show marketing and content.
What potential does MFS have to keep growing?
The potential is strong — especially because of the show’s timing and format. As the market continues to evolve, the need for an agile, mid-year buying event is only becoming more important. We’re seeing more first-time exhibitors, growing retailer engagement, and strong demand for networking, which tells us the appetite is there.
Will there be any free incentives at MFS this year?
Yes! Visitors can enjoy refreshments at the Spritz Bar, which returns again in 2025. It’s a great place to take a break, network, and catch up with colleagues in a relaxed setting. We’re also offering free access to all our curated networking events — including the MFS Show Party and Women in Furniture Brunch — to add even more value to the visit. Exhibitors will also be treated to free tea, coffee and biscuits throughout build of the show, head to the Organisers office to find out more!
What is the biggest challenge you’re hearing from exhibitors right now?
The pressure to stand out and secure orders in a tough market. With so many factors at play — cost, demand, trends — brands are looking for every edge. MFS helps by providing a highly focused platform where newness, relationships, and storytelling really matter. Our exhibitors know they’ll get exposure to decision-makers and buyers actively looking to source.
As organisers of big trade events, what concerns you most?
Our biggest concern is always delivering a return on investment for our exhibitors and a meaningful experience for our visitors. In a market where every decision counts, it’s our job to make sure MFS remains relevant, commercially focused, and worth the time and spend. We’re constantly listening, evolving, and improving to meet that challenge head-on.
