National bed retailer Dreams has opened a new store in Bracknell, Berkshire, further strengthening its nationwide footprint and bringing its total number of UK stores to 222.  

Opened on 9th May, the new store brings Dreams’ expertly crafted selection of high-quality mattresses, pillows, and bedroom furniture to the local community. At 10,000 square feet, the store is located in Bracknell’s’ dominant retail park, The Peel Centre, and has created 6 new jobs for skilled retail talent in the area. 

The store will also host Dreams’ luxury brand offering, Feather & Black, as part of the brands strategy to enhance its presence, offering more customers the opportunity to see, touch and shop its range of expertly crafted products in store. 

The Bracknell opening is part of a wider rollout of new stores that began in late 2024 and continues into 2025, underscoring Dreams’ growth and momentum.  

Jonathan Hirst, CEO of Dreams, said: “The opening of our new store in Bracknell is an exciting milestone in our expansion journey. We’re proud to be growing our UK footprint and bringing high-quality products and exceptional customer service to the local community. We look forward to welcoming Bracknell shoppers and helping them achieve better sleep.”