FORTE – one of the largest European manufacturers of self-assembly furniture – has bold plans to grow the brand in the UK in the coming months after the successful rollout of its EasyKlix™ ranges at selected John Lewis stores.
Founded 33 years ago, this family-owned company has built its esteemed reputation on a rich tradition of entrepreneurship, consistently offering customers functional design, high-quality products, and reliable service. Its extensive ranges include furniture for dining, living and children’s rooms, as well as bedrooms, offices and halls.
FORTE has developed a successful approach to identifying and addressing challenges, sourcing solutions and delivering improved products to the market and, most importantly, boosting sales and customer satisfaction.
FORTE’s esteemed team of designers and product development experts are constantly analysing ever changing customer demands to create functional and stylish furniture. This has resulted in around 800 new products being introduced annually, becoming part of the company’s portfolio of more than 3500 designs.
FORTE has partnered with a Swedish innovator Välinge, the inventor of the revolutionary easy THREESPINE ID® screwless carcass assembly technology and developed a family of products that embrace “ease” in all aspects of the consumer experience, even including some pre-mounting.
“RTA furniture is a popular furniture category, but it is too often linked to a time-consuming assembly experience. This is why at FORTE we have set ourselves the goal to make RTA assembly easy and hassle-free”, says Maria Florczuk, CEO of the FORTE Group.
This state-of-the-art technology allows for assembly up to 10 times faster than traditional methods and enhances the customer experience by avoiding time consuming and complicated assembly instructions. The new technology also enables straightforward disassembly, extending the furniture’s lifecycle and conforming to sustainability.
“FORTE’s mission is to create better homes. Our customers expect comfort and functionality from our products. We have long been searching for methods to simplify furniture assembly as much as possible. The Threespine ® ID technology from Välinge, has proven to be a brilliant solution. It not only makes furniture assembly easier but also extends the product lifecycle. Improving the comfort of assembly, usage, and the entire purchasing process is definitely the direction we will continue to pursue,” adds Maria Florczuk.
EasyKlix by FORTE ™ furniture was launched in UK in April last year and soon was hailed as a real game-changer as its two much heralded ranges were exclusively rolled out at John Lewis stores, with the first unveiling at the major brand’s flagship London West End store in Oxford Street.
Over the following month EasyKlix was rolled out in shop-in-shops at John Lewis stores in Glasgow, Westfield Stratford City, Southampton, Solihull, Leeds and Liverpool.
Currently available in two gorgeous ranges – Sherbrooke and Harllson – EasyKlix comprises cabinets and sideboards, wardrobes, TV stands, chests of drawers and side and console tables, available in white, natural and sage green colours.
Other eye-catching details include:
- Delicate wooden knobs that emphasise the style of the collections.
- Tall, wooden legs that make the furniture appear visually light and easy to clean under.
- Soft close systems allowing doors to open and close gently and silently.
- Full extension slides in drawers offering full and easy access to storage space.
The positive reception at John Lewis stores has encouraged plans to expand availability EasyKlix collections to other retailers. Taking a step further, in April, during the Partnerdays fair in Germany, FORTE showcased for the first time the new line of ModuKlix wardrobes, incorporating the Threespine Click Furniture Technology. The new wardrobes are distinguished by their quick and effortless assembly system and the ability to be assembled vertically, as well as their extensive configuration options. We look forward to seeing them in furniture shops soon.
FORTE’s various initiatives offer a host of advantages to stockists:
- Varied Product Range: A wide selection of designs coupled with a ready supply of new products means stockists can cater for a broad customer base with different preferences.
- Enhanced Customer Appeal: Innovations such as EasyKlix by FORTE ™ appeal to customers looking for user-friendly and sustainable solutions, thus boosting footfall and sales.
- Sustainability Endorsement: Sticking products from a manufacturer that has shown a commitment to environmental responsibility can boost a retailer’s image and win a nod of approval from eco-conscious customers.
For all retail enquiries please contact uksales@forte.com.pl
