Retail group Frasers has announced the acquisition of Swindon Designer Outlet, marking a meaningful step towards achieving its vision of building the planet’s “most admired and compelling brand ecosystem”.

Through acquisitions of strategic physical retail locations like Swindon, Frasers Group supports key brand partners’ outlet strategies and aims to serve consumers across the UK with the best value and product offerings.

Swindon Designer Outlet, which opened in 1997, totals 250,000sqft and attracts over 3 million visitors annually. The park includes furnishing related retailers such as Tempur, John Lewis Home and Bedeck.

This announcement follows just a month after the Group’s strategic acquisition of Braehead Shopping Centre and highlights Frasers Group’s steadfast approach to expanding its property portfolio.

Michael Murray, CEO of Frasers Group, comments: “Physical retail is central to our Elevation Strategy and investing in Swindon – one of the UK’s top five outlets by footfall – strengthens our position as both retailer and landlord. This acquisition reinforces our property strategy and unlocks new opportunities for our brands and our partners.”