Family-owned business Furniture Outlet has announced the opening date for its new store in South London.
Situated at Stone Lake Retail Park on Woolwich Road in Charlton, the new store officially opens on 28 March 2025, bringing the company’s portfolio to five stores.
The expansion marks continued success and growth for the business, with its Dagenham store already an eight-figure powerhouse, as well as going viral on social media.



“Shoppers are raving about Furniture Outlet after a viral TikTok video sparked national attention, with Metro dubbing it an “insane hidden gem” that beats even IKEA on price,” the company said.
“With prices up to 70% lower than high street retailers, we’ve been a favourite among savvy shoppers, interior designers and bargain hunters looking for premium furniture without the premium price tag.”
The new store adds to other locations in Colchester, Dagenham, Leigh-on-Sea and Wickford.



Ian Bellis, Director of Furniture Outlet, commented: “We’re thrilled by the buzz around Furniture Outlet! Our mission has always been to offer incredible furniture at unbeatable prices, and it’s fantastic to see so many people discovering what we do.
“The new Charlton outlet, opening on March 28th, will bring even more furniture bargains to South East London. To celebrate, early visitors can expect exclusive launch deals and first access to high-end furniture at unbeatable prices.”