Luxury interior design and furnishings group, Sanderson Design Group PLC, has reported a decline in half year sales as profit remained unchanged.
According to its unaudited financial results for the six months ended 31 July 2025, total sales fell 4% to £48.3m from £50.5m in 2024.
Adjusted underlying pre-tax profit resulted at £2.2m, unchanged from the previous year, reflecting cost saving actions to protect margins.
UK sales were down 9% to £15.1m from £16.7m, while USA revenues rose 1% to £11.2m from £11.1m. Sales in the EU fell 10% to £4.3m from £4.8m, while sales from the rest of the world were down 11% to £4.1m from £4.6m.
Manufacturing revenues slipped 16% to £14.5m from £1.2m, although licensing sales rose 6% to £4.4m from £4.1m.
During the period, the group launched its Highgrove by Sanderson collection in May 2025 and has been “very well received in all markets”, with requests for samples running at unprecedented levels for the brand.
Furthermore, Morris & Co. x The Huntington saw its first designs from the Unfinished Works, a new body of work developed from the archives of California’s Huntington Library, Art Museum, and Botanical Gardens, launch in September 2025.
The group has made further progress with its US growth strategy with the launch in North America in March 2025 of the Morris & Co. direct-to-consumer online shop, which is performing above expectations, and continued strong sales growth of the re-energised Harlequin brand.
Meanwhile, recent progress with the group’s omnichannel strategy including the relaunch of the Trade Hub website and the launch of a direct-to-consumer site for the Harlequin brand. Launch of direct-to-consumer site for Sanderson brand is planned in the second half.
Looking ahead, brand sales in the nine-week period of June and July 2025 were on an improving trend compared with the full six months ended 31 July 2025. This momentum has continued into the current half year, and brand sales in the first nine weeks of the second half are up 5% at constant exchange rates compared with the same time last year.
“We are pleased with the strategic progress in the half year, including the implementation of cost savings and the development of new digital platforms, which will help support profitable growth over the medium term,” the group said.
“Overall, we enter the second half with more momentum in the business than at this time last year. Global consumer markets do, however, remain unpredictable with macro-economic developments having the potential to undermine consumer confidence.
“We remain confident in our strategy, including our focus on North America, and are excited by recent product launches. We remain on track to deliver full year results in line with the Board’s expectations.”
Dianne Thompson, Sanderson Design Group’s Chairman, added: “We are pleased with the strategic progress in the half year, with a strong performance from licensing and in the US and the development of our new digital platforms.
“Overall, we enter the second half benefiting from actions to manage costs and with more momentum in the business than at this time last year. Global consumer markets do, however, remain unpredictable with macro-economic developments having the potential to undermine consumer confidence.
“We remain confident in our strategy, including our focus on North America, and are excited by recent product launches. We remain on track to deliver results in line with the Board’s expectations for the full year.”
