Natura Flooring, part of Italy’s Florian Group, has officially launched in the UK with a new 6,000sqft site near Harrogate, North Yorkshire.
Natura floor is 100% made in Italy from European oak and walnut. Crafted by skilled artisans using traditional methods and modern precision.
“We started this new distribution because the UK is a fantastic market that deserves to understand what true wood flooring really means,” said Silvia Florian, Director of Natura Flooring and a member of the founding Florian family.
“Too often, people buy based on price alone, unaware of the poor quality and lack of regulation behind many cheaper imports. With Natura, we make it possible for every customer to have beautifully crafted, responsibly sourced Italian floors that are built to last, without paying premium prices.”
The Harrogate facility, located just off the A1 at Junction 47, holds more than 1,000 square metres of each flooring range, allowing for rapid next-day delivery and standard delivery within two business days.
The site operates by appointment only, offering customers a personalised experience to view collections and discuss their projects directly with the team.
A dedicated on-site showroom is under construction and will open in 2026, complementing the existing Northampton showroom. The investment has already created seven local jobs and established a strong UK base for stock, service, and customer support.
All Natura products are FSC® certified and comply with the European Timber Regulation (EUTR), guaranteeing full traceability and sustainable sourcing from controlled European forests. The brand’s partnership with the Florian Group ensures every stage of production, from forest to finished plank, follows environmentally conscious practices using renewable energy and zero-waste principles.
Oliver Dodds, UK Sales Manager at Natura Flooring, added: “Imagine walking across a floor crafted with the same precision, beauty, and soul that defines Italian design. That’s exactly what Natura Flooring is bringing to the UK. We’re thrilled to be able to bring the feet of this country the feel of Italian luxury.”
