The January Furniture Show (JFS) returns to the NEC Birmingham from 18–21 January with its most ambitious and internationally diverse edition yet.
This year’s focus on more brands and more new collections reflects the growing momentum behind an event that continues to expand in scale and relevance. With 35% new exhibitors and 40% international exhibitors, the 2026 edition offers buyers exceptional access to fresh talent, global sourcing opportunities and the broadest selection of new season furniture available in the UK.
For visitors, the commercial value is immediate. JFS is the first major buying opportunity of the year and the only place to secure exclusive show only discounts, incentives and on site offers from hundreds of leading brands. The show allows retailers to see products first hand, understand build quality, compare ranges in person and negotiate deals directly with suppliers. It is a sourcing experience built around real interaction: see it, test it, touch it, buy it.
Major returning names for 2026 include Buoyant, Whitemeadow, Sherborne, Baker Furniture, Lebus, Welcome Furniture, Ashwood, Westbridge, and re-entering the JFS showcase are Siren Furniture, Rattan Republic, Premier Furniture, Richmond Interiors and Stressless. The expanded Hall 1 Premium Design also plays a key role, offering an enhanced showcase where craftsmanship, materials innovation and high-end contemporary design meet.
A significant part of the excitement for 2026 comes from the influx of new exhibitors and returning brands launching refreshed collections. These businesses bring global design influences, compelling product stories and ranges suitable for retailers across multiple market levels.
Exhibitor Highlights: New Launches and Major Debuts
Meta Sofa (UK)
One of the UK’s fastest growing wholesalers, Meta Sofa arrives at JFS with a major 2026 collection launch. The business continues to build its reputation through strong international partnerships, including close collaboration with Manwah, the world’s largest producer of motion sofas. Meta’s stock led distribution model gives retailers shorter lead times, reliable availability and simplified procurement across sofas, compressed sofas, dining, beds and mattresses.
Their 2026 introductions include:
- Sofify, a contemporary collection inspired by modern urban living
- OnCloud9, a range of sustainable compressed sofas
- Kip, a comfort-led bedroom furniture line
- Velouré London, a new home accessories brand featuring soft furnishings, rugs, throws and candles
Together, these ranges reflect Meta Sofa’s mission to unite speed, style, and quality while offering retailers multi-category sourcing from a single trusted supplier.
Premier Furniture (Hong Kong)
With more than 20 years’ global manufacturing experience, Premier Furniture returns to JFS with a refined focus on quality, trust and delivery consistency. Specialising in sofa manufacturing for the UK market, Premier oversees every stage of production – from frame construction to final upholstery – ensuring durability, comfort, and reliable craftsmanship.
The brand emphasises sustainable choices, efficient production, and long-term global partnerships, enabling them to deliver well-made, on-trend ranges on time, every time. For retailers seeking dependable volume supply with a proven track record, Premier Furniture will be a key destination at the show.
Richmond Interiors (UK)
Returning with significant momentum, Richmond Interiors joins the Premium Design showcase in Hall 1 with a fresh collection that reflects the brand’s signature approach to contemporary design and accessible luxury. Their new launches span living, dining and cabinet furniture and include:
- Willox, featuring characterful woven door panels
- Russo, built with fluted metal frames and honed grey travertine tops
- Langford, showcasing precision high-gloss printed ceramic surfaces
These are complemented by new dining chairs and lifestyle-led wall art, giving retailers a complete, cohesive interior story to present in-store. With stock landing in early 2026, Richmond continues to balance forward-thinking design with efficient, reliable fulfilment.
Stressless / IMG Comfort (Norway/UK)
Stressless® Ekornes, Norway’s largest furniture manufacturer, returns with a substantial 190sqm stand in Hall 1, presenting both Stressless and IMG Comfort. This year the focus includes an expanded dining offer that brings together dining chairs, tables and home office solutions in coordinated interior stories. Visitors can also explore new fabrics, updated colour options and the Stressless Adam, winner of the 2025 Red Dot Award for Product Design.
Why JFS 2026 Matters
With exclusive show-only savings, hundreds of brands, and a significantly expanded international presence, JFS 2026 offers buyers the essential opportunity to compare ranges, negotiate deals and place orders with total confidence. The ability to see products in person, understand build quality, examine materials and speak directly with suppliers ensures the show remains the most important sourcing event of the season.
As the first major furniture event of the year, JFS sets the tone for the months ahead, offering retailers a clear view of emerging trends, innovative materials and the product stories that will shape the UK market in 2026. For buyers looking to stay ahead, diversify their sourcing and strengthen supplier relationships, the January Furniture Show remains an unmissable date in the retail calendar.
