Global upholstery manufacturer La-Z-Boy Incorporated has announced a strategic realignment of its commercial leadership.
This reorganisation strengthens the company’s focus on its core businesses, while positioning it for scalable, long-term growth and enhanced agility in the evolving home furnishings landscape.
Melinda D. Whittington, Board Chair, President and Chief Executive Officer of La-Z-Boy Incorporated said: “Continuing our momentum as an industry-leading global furniture retailer and manufacturer, we are realigning our leadership structure to reinforce our core, capitalize on our strengths, and position the organization for long-term, sustainable growth.
“As we strategically navigate a dynamic environment, this new structure will enhance the consumer experience across our Retail network and optimize our omni-channel capabilities. Additionally, it will support the streamlining of processes and strengthen communication across the enterprise.”
As part of the realignment, Tj Linz has been appointed as President, Wholesale Brands. In this role, Linz will lead merchandising and wholesale sales for the company, as well as a newly consolidated digital transformation organization aimed at optimizing omni-channel capabilities for both La-Z-Boy and Joybird brands.
Over the course of his 10-year career with the company, he has served as President of the Portfolio Brands division and President of the Retail division.
Furthermore, Rob Sundy has been appointed as President, Retail. In this role, Sundy will lead the company’s Retail segment, which includes 207 of the nearly 370 La-Z-Boy Furniture Galleries® stores, as well as have responsibility for sales to the independently owned La-Z-Boy Furniture Galleries® stores, continuing to drive alignment of the consumer experience throughout the entire store network.
In addition, he will continue to lead the company’s marketing function. Sundy most recently served as President, La-Z-Boy Brand and Chief Commercial Officer, in which he had responsibility for all facets of sales, merchandising, marketing, and consumer insights for the La-Z-Boy branded business globally. With more than 25 years of experience in marketing and general management, Sundy brings a wealth of expertise to the role.
Meanwhile, Rebecca Reeder, who has served as President, Retail La-Z-Boy Furniture Galleries since 2023, will be leaving the company to pursue other opportunities.
Whittington added: “These leadership appointments are key to enabling La-Z-Boy Incorporated’s long-term growth, with both Linz and Sundy playing pivotal roles in guiding the company into its next chapter. For nearly a century, we’ve continuously evolved—enhancing our capabilities and finding new ways to inspire and delight our consumers.
“Through it all, our steadfast commitment to quality and comfort has remained the foundation of our iconic brand. With the dedication of our employees, the support of our trusted partners, and the strength of our leadership team, we are confident that the best is yet to come.”
