Bed and wellness brand PureLay highlights the key features behind its new products as it continues to build awareness in the UK market.
Following a series of successful shows across the UK furnishing trade, PureLay is building something special. Its philosophy, “better sleep leads to better well-being”, has resonated well with retailers, which has enabled the brand to raise its profile in such rapid time.
Having launched in the UK market earlier this year at the January Furniture Show, PureLay has continued to showcase its presence and product benefits. The story is all about what lays beneath the eye-catching surface of a PureLay mattress.
In short, it’s tailored to provide an optimal sleeping experience, offering a different alternative to meeting the needs of customers seeking solutions for heat buildup and better support. The PureLay Ultimate Back-Care Collection combines the cooling and breathable properties of PureLay Latex with natural fillings, including wool, cotton, cashmere, and silk, which is all designed to create a luxurious and temperature-regulating sleep experience.
PureLay’s products are designed specifically for those who prefer a firmer sleep surface, with the collection said to be the “ultimate back-care solution for wellness-conscious sleepers”. Furthermore, as hybrid mattresses, they combine the natural elasticity and breathability of PureLay Latex with a firm ortho-zoned pocket spring system – ensuring optimal spinal alignment, pressure relief, and airflow throughout the night.
“With a focus on revitalisation and energy restoration, we’re committed to creating sleep solutions that leave sleepers feeling refreshed each morning,” says Paul Lake, Purecare & PureLay UK and Europe. “PureLay is designed to look great, feel extremely supportive while remaining comfortable, and offer a strong retail presence. Customers are actively seeking solutions for heat buildup and inadequate support.
“With this collection, we’ve answered that need by blending breathable, cooling materials with firm, orthopaedic support. The response so far has been brilliant. Retailers are excited about the wellness-driven approach we’re bringing to the market.”
PureLay also offers a range of unique latex mattress toppers, designed to provide an extra layer of breathability, comfort, and targeted support. These toppers, also made with PureLay Latex, enhance the sleeping experience by pressure points, and improving spinal alignment.
“Our new range is engineered for those who prioritise back care and firm support without compromising on comfort,” Paul added. “With fast delivery options, PureLay presents an excellent opportunity for sleep retailers looking to offer premium, wellness-focused mattresses and accessories without long lead times. As the demand for natural, breathable, and supportive sleep solutions continues to grow, PureLay is an exciting new option in the mattress market.”
That excitement has extended from show to show, with the brand already delivering successful exhibitions at JFS, the INDX Beds Show, The Spring Bed and Furniture Show, and the Manchester Furniture Show. “We had a fantastic response so far this year,” Paul said. “We remain focused on building the brand and we’re working hard on maintaining our momentum for further growth.”
To find out more, contact sales@purelay.co.uk.
