A look at some recent news from the American furnishings market.
Details on furniture tariffs in the US as Proclamation comes into effect
On 10 October 2025, US Customs and Border Protection (CBP) issued to implement guidance around Proclamation 10976, which establishes new Section 232 tariffs on timber, lumber, and derivative wood products. The duties came into effect from 14 October 2025.
The proclamation targets softwood timber/lumber, and “derivative” wood products, including upholstered furniture and kitchen cabinets/vanities (and parts), excluding casegoods that are not permanently installed.
According to the government, the tariffs include a 10% global tariff on imports of softwood lumber, a 25% global tariff on certain upholstered furniture, which are both set to increase to 30% on 1 January 2026.
There are some previously negotiated trade deals offering partial relief on upholstered furniture, including the UK, capped at 10%, and EU & Japan, capped at 15%.
A 25% global tariff on kitchen cabinets and vanities also went into effect, which is set to rise to 50% from the same date.
The Proclamation 10976
Under Section 232 of the Trade Expansion Act, the government may impose trade restrictions on imports if they are determined to impair US national security. In this case, a Commerce Department report concluded that rising imports of wood and wood-derived products were weakening domestic capacity, threatening supply chain resilience, and undermining national security.
More information can be found on the Home Furnishings Association (HFA) website here: https://myhfa.org/new-import-duties-on-wood-products-what-the-recent-cbp-notice-means-for-retailers/
Tribesigns launches new sub-brand
Tribesigns, a global online furniture brand, has recently announced the launch of a new sub-brand, TribeWood – a premium solid wood furniture brand.
TribeWood specializes in natural solid wood furniture. While inheriting Tribesigns’ consistent commitment to cost performance, TribeWood elevates the experience with premium solid wood, meticulous craftsmanship, and refined design.
“It’s more than furniture—it’s a return to warm living,” said Andy Huang, CMO of Tribesigns. “Each TribeWood piece is crafted from fine natural woods like fir, oak, and walnut, preserving organic grain patterns and finished with eco-conscious techniques. With simple lines and natural hues, these designs fit the authentic rhythm of family life – understated yet refined.
“We believe every family deserves a near-custom, American-style living experience at a more reasonable budget. From bookshelves to dining tables, from benches to console tables – what TribeWood presents is never an isolated product, but a gentle force that gets close to the essence of life.”
Essentia Organic Mattress opens new US factory
Essentia Organic Mattress, the pioneer in eco-luxury sleep and health-driven design, today announced the opening of its second manufacturing facility in Boca Raton, Florida, its first in the United States and a major milestone in the brand’s 20-year journey. The expansion establishes Essentia’s dual manufacturing footprint across North America in both the U.S. and Canada, marking a new era for sustainable production and wellness innovation.
Designed as the largest Certified Organic mattress factory of its kind, the new facility combines high-volume capacity with Essentia’s signature Beyond Latex™ organic foam. The Boca Raton operation can now produce one mattress per minute—scaling to over 1,000 per day—while maintaining Essentia’s uncompromising commitment to organic purity and performance. Every mattress is built with Essentia’s patented Beyond Latex™ organic foam technology, engineered to deliver superior comfort while reducing exposure to household toxins, VOCs, and EMFs.
“This is more than an expansion, it’s the heartbeat of Essentia’s next chapter,” said Jack Dell’Accio, Essentia founder and CEO. “Our Boca Raton home brings innovation, sustainability, and performance together under one roof. We’re honoring our Canadian roots while expanding opportunities in the U.S. and beyond.”
By producing in the U.S., Essentia can meet demand more quickly, create sustainable jobs, and reinforce that eco-luxury is a viable and growing segment of American manufacturing. The company continues to operate its original Canadian facility, where it has spent over two decades perfecting the proprietary organic foam technology that now powers its U.S. production. Together, these facilities represent a vertically integrated North American manufacturing footprint built on innovation and sustainable craftsmanship.
The Boca Raton facility also introduces the CellRegen Lab, featuring the Human Regenerator Jet Bed – a breakthrough recovery system utilizing Cold Atmospheric Plasma (CAP) therapy, once reserved for elite athletes. With this innovation, Essentia expands its mission to make advanced recovery and longevity technologies accessible in everyday wellness spaces.
It also features an Essentia Organic Mattress showroom, an immersive space where visitors can experience the mattresses and shop the full range of organic sleep products—bringing innovation, wellness, and luxury directly to the customer.
From its partnership with Delos’s Stay Well program in esteemed hotels such as MGM, Bellagio, and more to collaborations with biohacker Dave Asprey on performance mattresses designed for recovery and longevity, Essentia has consistently anticipated wellness trends before they reach the mainstream. The Boca Raton expansion continues that legacy, merging eco-luxury with American. manufacturing excellence to advance wellness-driven innovation on both sides of the border.
As consumers demand healthier homes, transparency, and sustainable design, Essentia stands at the intersection of two powerful forces reshaping today’s economy: the resurgence of American manufacturing and the rapid growth of the global wellness market.
“Essentia is more than a mattress company, it’s a movement,” added Dell’Accio. “This expansion empowers us to deliver recovery, resilience, and better health at scale, whether in Canada, the U.S., or worldwide.”
