Letter from China: Strategic expansion

Paul Wray, Managing Director of Modern Outlook Furniture, talks about its strategic expansion, as the UK-based sourcing firm strengthens its global presence with new China QC hub and enhanced digital platform.

We are excited to announce a significant milestone in our company’s growth with the official launch of our China-based subsidiary in Dalingshan, Dongguan, China, alongside the debut of our new website: www.modern-outlook.co.uk.

Strengthening Quality Assurance Capabilities

Our new Dongguan office serves as a dedicated QC/QA hub, offering

End-to-end inspection services (pre-production, in-process, and pre-shipment) for furniture buyers sourcing from China.

Factory compliance support, helping manufacturers across South and North China and Southeast Asia implement robust quality management systems.

On-the-ground expertise, with bilingual QC specialists ensuring seamless communication and adherence to EU/UK standards.

UK Office Expanded Sourcing Solutions

While our UK team continues to lead procurement and supplier management for Southeast Asia, the China office adds a critical layer of real-time quality oversight, reducing risks for our clients.

Introducing Our New Digital Platform: www.modern-outlook.co.uk

To complement this expansion, we’ve launched a user-friendly website featuring:

– Transparent service outlines for QC, sourcing, and supply chain support.

– Resource hub with insights on navigating Asian manufacturing.

– Streamlined contact tools for project enquiries.

Why Partner with Us?

– Proximity + Expertise: Local QC teams in China paired with UK-based sourcing strategists.

– Risk Mitigation: Catch defects early, avoid costly delays, and ensure compliance.

– End-to-End Solutions: From factory audits to final shipment inspections.

This dual launch underscores our commitment to bridging global markets with reliability and transparency. Explore our services today at www.modern-outlook.co.uk or contact us to discuss your project needs.

Modern Outlook Furniture stands ready to support businesses of all sizes in their procurement endeavours from China, offering comprehensive Quality Control services to ensure successful project outcomes. Should you wish to explore how we can assist you in avoiding potential challenges and setbacks, please do not hesitate to contact us.

Email: paulw@modernoutlook.cn