Luxury bed and mattress manufacturer Vispring has announced the launch its refreshed website, designed to elevate the online Vispring experience.
In its first refresh in six years, the new website follows a comprehensive brand refresh and the opening of new showrooms across Europe and the US.
Designed to encompass Vispring’s refined visual identity, the new website features its expanded product offerings and offers an enhanced digital experience that speaks to today’s discerning luxury consumers while maintaining its uncompromising standards of craftsmanship.
Clare Schifano, Global Marketing Director at Vispring, comments: “Designed with our clients in mind, the new site offers a more elegant and informative experience, telling our story with greater clarity, showcasing our collections more effectively, and helping guide shoppers from inspiration to purchase.”
Key elements of the new website include an elevated user experience, enhanced in-store navigation through an updated retailer locator spotlight and great usability, with the site being fully optimised for mobile.
The new, customer first website follows Vispring’s comprehensive brand refresh earlier this year, which represents the most significant evolution in the company’s 124-year history. Ahead of its 125th Anniversary in 2026, the brand refresh reinforces Vispring’s commitment to expanding its international presence while honouring its storied past.
“At Vispring, we believe a bed is more than just a place to sleep, it’s the heart of your home. This refresh is a celebration of Vispring’s legacy as a leading luxury bed brand and to meet the expectations of modern luxury consumers who seek both heritage and innovation,” said Clare Schifano, Global Marketing Director at Vispring.
“At its core, Vispring is more than a brand, it’s a community bound by an unwavering commitment to excellence, care, and craftsmanship. Our English heritage reflects London’s refinement while remaining deeply connected to our Plymouth workshop. This is a legacy built on passion and dedication, passed down through generations.”
Key elements of the refresh include a refined visual identity with new imagery, brand tagline, brand pillars and messaging that will be rolled out in across all communication, social media, print and digital advertising and brochure.
