Frank Smith, Director at Right Furnishings, shares an insight into the business, the expansion of its white-label service and why non-FR-compliant products are a consistent challenge to combat.
Premium soft furnishings manufacturer Right Furnishings has been quietly growing its operations over the past five years. Serving London and surrounding counties, the Essex-based business, which has over three decades of industry experience, is now looking to expand further as it embarks on its next phase of growth.
“Founded in 2020 on the back of 30+ years in the furnishing industry, our sole aim is to provide exemplary customer satisfaction whether you’re purchasing one item or a house full,” says Frank. “We offer off-the-shelf furnishings or a totally bespoke service. We take great pride in all of our products, with every piece of our bespoke furnishings individually handcrafted from environmentally friendly sourced wood and fabrics by our highly experienced team of frame makers and upholsterers.
“We are now expanding our white-label service, designed to support and elevate your brand through our expertise. Our curated ranges of sofas, headboards, and chairs reflect a standard we believe exceeds the norm. We’re particularly interested in partnering with small independent furniture businesses that may not have the capacity to commit to large wholesale volumes, offering a flexible and approachable alternative.
“We are also keen to collaborate with interior designers on projects that showcase the quality of our craftsmanship. With a dedicated division serving both the public and the lettings sector, we understand the standards and reliability required across diverse markets.”
As part of this ongoing expansion, Right Furnishings has recently introduced new models – namely the Benjamin, Gareth, and Franklin ranges, which all feature removable and interchangeable arms, allowing for adaptable and refreshed designs. In addition, the business has relaunched its Lillie studded sofa, which it believes holds “strong potential” for increased sales.
“To improve accessibility, we’ve developed a bolt-on arm system, now standard across most of our ranges, making delivery into customers’ properties far more straightforward,” Frank adds. “Additionally, we offer a fully flat-packed sofa option, designed to be easily assembled within even the most restricted access spaces.
“Building on the success of our white-label service, we aim to launch additional ranges to ensure a continual stream of fresh, contemporary designs – most notably a new modular collection. Alongside this, our goal is to become a one-stop destination not only for white-label clients but also for freelance interior designers seeking something distinctive and design-led.”
Furthermore, the company has responded to market changes and challenges, with the latter seeing a rise of unregulated operations offering non-FR-compliant products. Frank continued: “We’ve observed a significant shift away from traditional velvets and plain tones towards bouclé textures and bold, contemporary fabric choices. In response, we have proactively sourced two new fabric ranges, allowing us to stay ahead of the curve.
“However, in our core markets of London and Essex, we’ve seen a growing number of unregulated operations offering non-FR-compliant products and poorly constructed frames – often at prices customers ask us to match. Rather than compromising our standards, we are committed to raising awareness of these issues and educating customers on the true value of compliant, well-crafted furniture.
“Our focus on honesty, fairness, and quality has made word of mouth a key driver of repeat business. We are seeing promising signs from our newly launched models and we look forward to introduce a whole new host of customers to our white label service. Please contact us to see how we can help your business.”
