Following its official digital launch into the UK last month, American homeware retailer Pottery Barn has announced a new pop-up store opening in London this October.
Opening on 23 October 2025 inside the West Elm at 209 Tottenham Court Road, London W1T 7PN, the pop-up will invite customers to experience a curated range of products with the brand’s iconic collections of furniture, bedding, décor and accessories, all featuring Pottery Barn’s signature quality, craftsmanship, and timeless design.
“Launching with multiple room sets including this year’s Christmas collections, customers will get to explore everything from nostalgic gingerbread-inspired houses and trains, rustic, forest-themed dinnerware to lush botanicals, faux fur stockings and throws, and festive linens to help create a classic Christmas,” the company said.
“Customers will also get to experience a selection of the brand’s best-selling beds, sofas, dining tables and other furniture pieces – with decor, tabletop, Christmas decorations and gifts available to take home.
“As well as being the first time Pottery Barn pieces are available to view in person in the UK, visitors will be able to work with the brand’s Design Crew to help design their homes; a free service which is also available via the UK website potterybarn.co.uk. Customers can meet with Design Crew members in-store, in-home, or online.”
Adding to customers’ shopping experience, Pottery Barn has also announced a new department store stockist partnership with John Lewis.
A curated selection of products will be available to buy via the John Lewis website, giving people even more opportunities to explore Pottery Barn’s distinctive blend of craftsmanship and inspirational style within the UK market.
