Pottery Barn, a portfolio brand of Williams-Sonoma, Inc., a digital-first, design-led and sustainable home retailer, has announced the launch of a new website for customers in the United Kingdom.
For the first time, UK customers will have direct access to Pottery Barn’s signature collections of furniture, bedding, décor, and accessories—all crafted with an emphasis on quality, timeless style, and sustainability.
The new Pottery Barn UK website, potterybarn.co.uk, offers customers access to a seamless shopping experience of a curated assortment tailored to meet the needs of local customers with shipping and delivery options available throughout the United Kingdom.
This launch marks the latest milestone in Williams-Sonoma, Inc.’s global expansion efforts for the company’s portfolio of brands. The new Pottery Barn website will enter the UK market where Williams-Sonoma, Inc.’s footprint currently includes websites for Pottery Barn Kids and West Elm as well as two West Elm stores.
Both Pottery Barn Kids and West Elm also have a retail partnership with John Lewis—who will launch Pottery Barn later this year – and Williams Sonoma has a retail partnership with Fortnum & Mason that also allows Williams Sonoma to be the exclusive retailer of Fortnum & Mason in the U.S.
“We’re excited to bring Pottery Barn’s timeless design and quality craftsmanship to the UK through a dedicated website that reflects our brand values and showcases our passion for incredible products,” said Laura Alber, President and CEO of Williams-Sonoma, Inc. “For decades, Pottery Barn has stood for exceptional design and sustainability, and this launch allows us to share that heritage with a new community of customers who appreciate well-crafted and curated homes.”
To celebrate the launch, Pottery Barn will be opening a Pop-Up Shop during the month of October inside the West Elm store located on Tottenham Court Road in London. At the Pottery Barn UK Pop-Up, customers will be able to shop from a curated assortment of the brand’s best-selling furniture, lighting, and bedding collections alongside decorative accessories and festive seasonal décor items.
