Bed and wellness specialist PureLay is excited to return to the January Furniture Show next month, back to where it all started for the brand.
The PureLay philosophy, “better sleep leads to better well-being”, has continued to resonate well with retailers throughout the year. From its initial launch at the January Furniture Show (JFS) earlier this year, the brand has been busy raising awareness and educating its audience on why wellness matters.
“We’ve had some real success this year,” says Paul Lake, Purecare & PureLay UK and Europe. “Our show attendances and constant exposure have proven crucial to elevating our brand awareness and building consistent momentum.
“PureLay is much more than just another mattress brand. Our story is about the benefits PureLay brings to its end-users. Our tailored approach is to provide an optimal sleeping experience, offering a different alternative to meeting the needs of customers seeking solutions for heat buildup and better support.”
PureLay’s products are designed specifically for those who prefer a firmer sleep surface, with the collection said to be the “ultimate back-care solution for wellness-conscious sleepers”. As hybrid mattresses, they combine the natural elasticity and breathability of PureLay Latex with a firm ortho-zoned pocket spring system – ensuring optimal spinal alignment, pressure relief, and airflow throughout the night.
“The PureLay Ultimate Back-Care Collection combines the cooling and breathable properties of PureLay Latex with natural fillings, including wool, cotton, cashmere, and silk, which is all designed to create a luxurious and temperature-regulating sleep experience,” Paul continued.
“PureLay is designed to look great, feel extremely supportive while remaining comfortable, and offer a strong retail presence. Customers are actively seeking solutions for heat buildup and inadequate support.
“With this collection, we’ve answered that need by blending breathable, cooling materials with firm, orthopaedic support. The response so far has been brilliant. Retailers are seeing the benefit about the wellness-driven approach we’re bringing to the market.”
Alongside its mattress collection, PureLay also offers a range of unique latex mattress toppers, designed to provide an extra layer of breathability, comfort, and targeted support. “These toppers, also made with PureLay Latex, enhance the sleeping experience by pressure points, and improving spinal alignment,” Paul added.
“Our new range is engineered for those who prioritise back care and firm support without compromising on comfort. With fast delivery options, PureLay presents an excellent opportunity for sleep retailers looking to offer premium, wellness-focused mattresses and accessories without long lead times.”
With attention now fully focussed on the year ahead, PureLay will kick-off 2026 with a return to Birmingham’s NEC, where its collection will be on display during the January Furniture Show. PureLay will be based in Hall 5 on stand A51.
“We’re excited to return to JFS, which marks the one-year anniversary milestone of PureLay in the UK market,” Paul concluded. “Please come and see us in Hall 5, Stand A51 to find out more on how our wellness-inspired products can benefit your business.”
To find out more, contact sales@purelay.co.uk.
