RetailSystem, an award-winning and industry leading POS and ERP software for furniture and bed retailers, has announced a major upgrade to its Point of Sale platform.

As part of its text marketing service, RetailSystem has rolled out customisable SMS and text headers for its customers.

David Hewitt, Head of Global Support & Implementation at RetailSystem, explained: “It’s big news. RetailSystem will register each retailer’s chosen name with the local networks.

“That means every promotional or service text is clearly branded, trusted, and fully whitelisted.

“The impact? Retailers can expect a 25–30% boost in read rates on an already successful feature – putting their chosen brand name front and centre in every customer interaction.”

The feature is now live for RetailSystem customers, further strengthening its text marketing service FurnitureTexts.

For more information, visit https://www.retailsystem.com/uk/features/text-marketing/