Sainsbury’s chief retail, logistics and supply chain officer Tracey Clements, and Amazon’s director for EU Fresh Matt Birch have been appointed as new trustees of retail industry charity the Retail Trust.
They will join other retail leaders on the charity’s board of trustees including Landsec’s managing director for retail Bruce Findlay, New Look’s former executive chairman Alistair George, and Matalan’s former chief customer and omni-channel officer Ali Jones.
Holland & Barrett’s CEO Anthony Houghton was also appointed as a trustee and non-executive director of the Retail Trust last year.
Tracey Clements has held leadership roles at Tesco and was chief operating officer at Boots UK & Ireland and senior vice president of mobility and convenience Europe at bp before joining Sainsbury’s operating board in September.
Matt Birch leads Amazon’s Fresh Grocery business across the EU and previously held senior leadership roles at Sainsbury’s and Central Co-op. He is also a trustee of the Felix Project, London’s largest food redistribution charity, and was previously a non-executive director of Mersey Care NHS Trust.
Tracey Clements, Sainsbury’s chief retail, logistics and supply chain officer, said: “I’m delighted to be joining the board of the Retail Trust as a trustee. It’s a charity with a long and proud history but what really excites me is its clear focus on the future of the retail frontline workforce, supporting people not just through today’s challenges but in building resilience, wellbeing and opportunity for the years ahead.”
Matt Birch, Amazon’s director for EU Fresh, said: “Supporting the people who power our industry is something I care deeply about. I’m honoured to be joining the Retail Trust’s board of trustees, helping contribute to their important work championing the wellbeing of retail colleagues across the UK.”
The Retail Trust works with more than 200 retailers to protect their staff’s wellbeing but its latest Retail People Index warned that wellbeing across the sector fell by 6% in 2025 as cost pressures on retail businesses increased.

