Sofa fabric brand aquaclean has announced the launch of its new advertising campaign in partnership with B Corp agency Media Bounty.
The work aims to boost brand awareness by focusing on high-attention channels like TV, while the media strategy also includes YouTube. An exclusivity deal with ITV has allowed the brand to take part in the station’s Backing Business scheme.
The initiative, in partnership with The Alliance of Media Independents (AMI), allows advertisers to unlock increased ad spend at no extra cost.
Jake Dubbins, Managing Director at Media Bounty, said: “It’s been a great experience working with a super engaged client and the Media Bounty creative and media teams have worked tirelessly to bring everything together in a way that is effective both for the brand and budget.”
James Lowe, UK Sales Manager at aquaclean, said: “We believe the upholstery market has been overcomplicating what customers actually want. This campaign is about cutting through that noise and focusing on something genuinely useful – sofas that you can simply wipe clean. It’s a small shift in expectation, but a big shift in everyday living, and that’s what we’re building the brand around.”
Sam Southgate, New Business Manager at ITV, said: “We’re really excited to have aquaclean taking their first steps into TV with us. Working closely with Media Bounty, we’ve built plans to drive awareness and consideration that benefit from the amazing value of our Backing Business scheme and illustrate the power of TV.”
