Staingard Protect6: Protection reimagined. Care perfected

As Staingard proudly celebrates its 20th anniversary, the company continues to stand out as a true family-owned and family-run business at the heart of the furniture industry.

Guided by Managing Director Paul Aiston and supported by his sons who now play key roles across the organisation, Staingard has spent two decades building partnerships rooted in trust, reliability, and a genuine hands-on commitment to customers. This milestone marks not only a celebration of heritage and growth, but also an exciting opportunity to showcase the company’s latest innovation at the January Furniture Show Stand A20 Hall 5.

In a retail landscape where margins are under constant pressure and differentiation is increasingly hard to secure, Staingard is reshaping the Care Plan conversation. With the introduction of Protect6, retailers now have a powerful opportunity to reclaim control, improve profitability, and deliver a more transparent, customer-centric offering that reflects the realities of modern retail.

Protect6 gives retailers full flexibility over pricing and scheme design, while ensuring customers receive exceptional value. The six-year term provides a compelling point of difference, enabling retailers to elevate their service proposition and stand out in a competitive marketplace.

This year’s January Furniture Show will give retailers the opportunity to see Protect6 in action. The Staingard team will be showcasing how the model works in practice—unpacking the mechanics of the structure. Visitors will gain a clear understanding of how this structure enhances transparency, strengthens trust, and ultimately supports stronger margins.

Throughout the show, Staingard’s experts will be available to walk retailers through tailored financial modelling, illustrating exactly how Protect6 can impact business performance over time. Whether it’s improving claim efficiency, supporting better customer outcomes, or unlocking new profit opportunities, Protect6 has been designed to put retailers firmly back in control.

Complementing this innovation is Staingard’s extensive range of products—including Care Kits, Mattress Protectors, available with personalised branding solutions—all crafted to enhance the customer journey and maximise value with every sale.

As Staingard enters its 20th year, the company looks forward to welcoming retailers at the January Furniture Show Stand A20 Hall 5 and demonstrating how Protect6 is setting a new benchmark for the future of Care Plans and Care Products.

Go to staingard.co.uk or call 01244 888 658 to learn more about how Staingard’s comprehensive furniture care products can enhance your customers experience and your margins.

www.staingard.co.uk

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