In the latest findings from Purecare’s UK Sleep Study, the bedding brand explores how surroundings shape rest and wellness.
Sleep is a whole body experience, yet many of the factors shaping the quality of rest happen outside the body. As Purecare’s UK Sleep Study continues to reveal, the environment we sleep in can be just as influential as the products we choose or the emotions we carry into the night. From temperature and light to bedding choices and hygiene habits, the surroundings we create directly affect how deeply we rest, how refreshed we feel, and how consistently we achieve truly restorative sleep.
“Sleep wellness depends on the complete environment that surrounds us,” says Paul Lake, Purecare UK and Europe. “The data shows that people care deeply about their rest, but their sleep spaces often work against them. That is why the products we create aim to improve the space as much as the sleeper.”
The Power of the Sleep Environment
Purecare’s research found that nearly half of respondents struggle with sleep disruptions, and many of these relate directly to environmental conditions. Temperature was a major theme, with 60 percent of people saying they regularly feel too hot at night. Light and noise were also frequently cited, along with sharing a bed, bedding comfort, and overall room atmosphere.
These findings confirm a growing understanding within the wellness sector. A balanced sleep environment supports the natural rhythms of the body, helping individuals fall asleep faster and stay asleep longer. Even small adjustments, such as improved airflow or using breathable fabrics, can make a powerful difference.
Younger adults were particularly affected by their surroundings, often noting that heat, clutter, or electronic distractions kept them awake. Older participants were more focused on comfort and bedding performance. Despite differences across age groups, the message remained consistent. People want their bedrooms to feel calm, cool, clean, and conducive to rest.
Materials That Matter
A significant number of respondents said that bedding has a direct impact on their sleep quality. While mattresses and pillows lead the conversation, the study revealed that the wider sleep environment is often overlooked. Many respondents were unsure of how bedding materials influence temperature or hygiene, even though both are among the top reasons for disrupted sleep.
Purecare’s award winning innovations are designed to support these needs. The OmniGuard Advance Mattress Protector, which earned the Good Housekeeping Approved 2025 seal, offers waterproof protection paired with breathability. This helps regulate temperature while keeping allergens and moisture at bay. The result is a cleaner and calmer sleep space that supports long term health and comfort.
Purecare’s Cooling Protectors and Bamboo Blend Sheets also play a major role in transforming sleep environments. By wicking moisture, supporting airflow, and reducing heat buildup, these products address one of the most common environmental barriers to rest. They help sleepers maintain a comfortable temperature throughout the night, even in households where heating or seasonal changes create fluctuating conditions.
The Space Around Us
The study highlighted that more than 42 percent of people feel significantly better after a good night’s sleep, confirming that rest shapes more than physical energy. It affects focus, productivity, mood, and resilience. With this in mind, the bedroom becomes more than a functional space, it becomes a wellness environment.
Small changes have outsized benefits. Minimising clutter creates mental clarity. Soft lighting promotes calm. Fresh bedding contributes to a feeling of wellbeing. The materials used within pillows and protectors affect airflow, temperature stability, and even personal confidence in the cleanliness of the space.
Purecare’s Wave Pillow and Nano Pillow are strong examples of design that supports both physical and environmental comfort. With ergonomic shapes and cooling properties, they align with the survey finding that over 70 percent of people sleep on their side. By relieving pressure and reducing heat, they directly influence how comfortable the sleep environment feels, especially throughout the night.
Cleanliness and Calm
Purecare’s research also revealed that more than one third of respondents do not use a mattress protector, and many are unsure why they would need one. Without protection, mattresses accumulate moisture, bacteria, and allergens, which not only affects hygiene but also influences how comfortable and clean the sleep space feels.
A clean environment is often linked to emotional relaxation. When people know their bedding is protected, breathable, and easy to maintain, they rest more easily. Purecare’s OmniGuard Advance Protector is engineered to be washed easily and maintain performance over time, supporting long term hygiene without compromising comfort.
Aligning Products with Lifestyle
Modern consumers place high value on wellness, sustainability, and long lasting performance. According to wider industry research, 45 percent of UK consumers prefer sustainable bedding options. Purecare’s focus on durable materials and eco conscious fabrics ensures that customers can invest in products that support long term health as well as environmental responsibility.
This dedication to quality and innovation has earned Purecare an exceptional year of recognition, including Good Housekeeping Approved, Best Mattress Protection Provider from Interiors Monthly, and Best Bedding Supplier from Big Furniture Group. These awards reflect the brand’s ongoing commitment to designing products that meet real needs uncovered in the data.
Moving into 2026
Purecare’s findings show a nation increasingly aware of sleep wellness, yet still learning how to transform their environment into a supportive space. As consumer expectations evolve, Purecare continues to lead with solutions that enhance comfort, promote hygiene, and elevate the feeling of calm within the bedroom.
“We design products that work with people’s lives,” Paul concludes. “A great sleep environment is no longer an extra. It is essential. When you improve the space, you improve the sleep.”
Retailers will have the next opportunity to explore Purecare’s award winning range at the January Furniture Show 2026, Stand 5 A51, where the team will present new innovations and offer insight into how sleep environment products can elevate both wellness and retail performance.
