Global online furniture retailer Wayfair Inc. has announced the launch of Wayfair Verified, an initiative designed to give customers a shortcut to Wayfair items with the approval verification.

The platform highlights the company’s most trusted products–carefully evaluated and selected by Wayfair product specialists through a five-step process. This includes:

• Packaging & Assembly Assessment: Upon arrival, packaging experts evaluate the product’s packaging, assembly experience, legal compliance, and instruction clarity.
• Comprehensive Quality Audit: Wayfair product specialists inspect each product against category and class-specific criteria to ensure quality and verify the accuracy of on-site details.
• Qualitative Quality Review: Product specialists hand test each item for comfort, material feel, stability and overall satisfaction.
• Value Determination: Product specialists assess the results of all inspections–packaging, assembly and quality–against its price, to determine if products clear the very high all-in value threshold for Verified.
• Verified Treatment: Once an item becomes Verified, product specialists create custom product videos and other content to highlight key features of the Verified items they love, and believe customers will too.

“We know that shopping for home products online can be overwhelming—customers shouldn’t have to guess if a sofa is comfortable or a table is sturdy,” said Jon Blotner, president of commercial and operations at Wayfair. “With Wayfair Verified, we do the testing so they don’t have to—sitting on sofas, assembling furniture, and evaluating every detail—so shoppers can feel confident, knowing we stand behind every selection.”