Global online furniture retailer Wayfair has reported a growth in first quarter sales.

According to its Q1 trading updated ended 31 March 2026, total sales stood at $2.9 billion, increasing by $201 million, up 7.4% year over year.

US sales increased $183 million, up 7.5%, to $2.6 billion, while International revenues rose 6% by $18 million to $319 million.

Gross profit was $880 million, or 30.0% of total net revenue, while net losses amounted to $105 million with Non-GAAP Adjusted EBITDA at $151 million.

During the quarter, active customers totalled 21.4 million, an increase of 1.4%, while average order value was $312, compared to $301 in the first quarter of 2025.

Niraj Shah, CEO, co-founder and co-chairman, Wayfair, commented: “Our strong revenue performance in Q1 translated to noteworthy profitability. Our 5.2% Adjusted EBITDA margin in the first quarter is the best Q1 result we’ve delivered in five years and approaches what we reported in the first quarter of 2021.

“Our plan remains consistent: increasingly outperform the category to drive top-line growth, flow that growth through in a manner that maximizes EBITDA dollars and grows them faster than revenue, and deploy our excess cash to manage both our upcoming maturities and dilution.

“While the home furnishings category experienced a choppy start to the year, we outperformed the market by a high single-digit spread in the first quarter, based on our estimates. Our scale enables us to deliver a customer experience that is difficult to replicate, supported by years of investment in our core offering, global logistics network, and technology platform.

“We are particularly encouraged by the pace at which our share gains are accelerating and remain excited about the opportunity ahead.”