At this year’s BFA Furniture Components Expo, Wade Spring unveiled two major product launches: the full rollout of its new pocket spring range and the introduction of the latest evolution in its long‑standing manufacturing heritage; Heritage Springs by Wade.
This new branding brings renewed visibility to a product that has been central to British upholstery for over a century – the traditional coil spring unit, handcrafted by the company for over a century.
As one of the UK’s longest‑standing spring manufacturers, Wade Spring has been producing coil‑sprung mesh top units since the 1920s. Despite evolving trends in furniture design and materials, these handcrafted units have remained a steadfast choice for premium seating makers. Renowned for their durability, coil‑sprung units frequently deliver more than 25 years of dependable comfort and support – a longevity that continues to set them apart within the upholstery industry.
With Heritage Springs by Wade, the company aims to celebrate the depth of skill and craftsmanship behind these units – a manufacturing process carried out by specialist spring makers whose expertise is often built over decades. The new identity places value not only on the product itself, but on the tradition and manufacturing knowledge that have ensured its longevity for more than a century.
The brand refresh will be supported by a range of point‑of‑sale materials designed to help manufacturers and retailers communicate the premium value of coil‑sprung seating. These POS displays highlight the structure, performance, and craftsmanship of each unit, making it easier for showrooms and sales teams to demonstrate what lies inside the furniture they sell – a critical factor in a market where end‑consumers increasingly seek transparency and lasting quality.
Wade Spring also hopes the new branding will attract manufacturers who may be less familiar with coil‑sprung technology. Many furniture producers are unaware of the advantages these units offer – from enhanced comfort to long‑term resilience and the premium feel associated with traditional springing. Heritage Springs by Wade aims to bridge this knowledge gap, helping more businesses understand why coil spring units continue to be regarded as a benchmark in high‑end upholstery.
Reflecting on the response at the Furniture Components Expo, Rob Wetton, Sales Manager at Wade Spring, commented: “The Components Expo was a fantastic opportunity to meet with our valued customers, explore new business opportunities, and connect with others across the industry.
“The level of interest in our full product range – particularly our Pocket Spring range and the launch of ‘Heritage Springs by Wade’ – was incredibly encouraging. We’re extremely proud of the products we manufacture, and seeing the enthusiasm and engagement from everyone who visited our stand made this year’s event especially memorable.”
With a renewed focus on tradition, quality, and customer support, Wade Spring’s latest developments underline its commitment to both innovation and heritage. As the company continues to expand its offering, Heritage Springs by Wade arrives at a moment when the market is increasingly valuing authenticity, craftsmanship, and durable design — principles that have defined Wade Spring for more than a century.
