Forte, the prominent Polish manufacturer of self-assembly furniture, unveiled a stunning 500-square-metre exhibition at the showpiece Poznań event, generally recognised as Europe’s top furniture sourcing fair.
The presentation highlighted:
• Seven premier collections created in line with the latest interior design trends
• Fourteen refreshed editions of Forte’s best‑selling programmes
• A selection of proven market favourites that continue to enjoy strong demand.
As has been the norm for several years, Forte presented a dedicated interior trends zone meticulously arranged and based on the latest market analysis. This year’s themes were: Power of Colour, All About Comfort and Beige is the New White.
Mix & Match Apartments
Visitors also enjoyed exploring two fully furnished apartments, each prepared in different styles and price ranges — entirely fitted with Forte furniture and aligned with the latest trends. This approach allowed visitors to see the brand’s outstanding products in realistic ‘home from home’ settings and appreciate how different collections and styles can be combined to create cohesive interiors.
In the “Beige is the New White” apartment, Forte combined pieces from eight programmes in the Sand décor, accented with Mauvella elements and balanced with black minimalist details and light, textured textiles. Meanwhile, the “All About Comfort” space featured collections distinguished by rounded forms and soft silhouettes, where Mauvella wood was paired with complementary finishes, rattan, warm earthy tones, black accents and rich fabric textures.
Innovation in Modular Design
Attracting significant attention at the show, Forte highlighted its innovative easy‑assembly solutions built around modular thinking. Votabene from EasyKlix™ and the ModuKlix™ system offer the flexibility to create personalised configurations, ranging from compact layouts to extensive wall systems. Both concepts enable users to tailor furniture to their individual needs by mixing cabinets, fronts, handles and legs, all supported by state‑of‑the‑art Threespine® ID technology from Swedish innovator Välinge — a mechanism that dramatically reduces installation time and requires virtually no tools. Furniture can also be dismantled and reassembled multiple times, extending their lifecycle. ModuKlix™, which offers modular wardrobes and glass‑fronted bookcases, further distinguishes itself with the convenience of vertical assembly — making it easy to build storage solutions even in small spaces. Designed for modern living, both systems combine practicality, flexibility and contemporary aesthetics.
Building on this modular approach, Forte also expanded its well‑known Alice Springs programme. The collection, available in many functions and colours, is a versatile multi-use range with a timeless sand base and stylish accent options. Designed to work across many living areas — from full room concepts to standalone highlights that mix and match seamlessly with other furniture — Alice Springs supports a wide range of retail strategies. With 53 sand‑coloured items and multifunctional designs, it offers complete flexibility for business needs, from comprehensive programme presentations to inspiring room concepts or individual best‑selling pieces.
Contemporary Wardrobe Solutions
Also on display was a dedicated wardrobe zone focusing on premium solutions, with a wide range of accessories from Alice Springs and Sophistispace. The new Alice Springswardrobes offer minimalist storage designed for demanding customers. Clean forms and push‑to‑open functionality create a sleek, elegant look. New elements — including a corner wardrobe — allow you to build any configuration tailored to your space. The modern Sand décor, part of the global Alice Springs platform, is ideal for creating a minimalist interior.
The new Sophistispace sliding wardrobes are designed for customers who expect more. Equipped with Hettich accessories, they provide soft and quiet opening, ensuring exceptional comfort in everyday use. New layout options — including wardrobes with mirrors — make it easy to meet any expectations, combining functionality with elegant, modern design.
Marketing Materials and Branding
Marketing materials prepared specifically for partners’ in‑store displays complemented the entire exhibition. Forte created a space that inspires, facilitates business conversations, and highlights its design and competitive advantages. The entire stand was aligned with the company’s new brand visual identity, first unveiled during the MOW fair last September.
Forte’s redesigned logo – which still features the elephant motif that has accompanied the brand since its launch – is being heralded as a symbolic continuation of company’s transformation.
As in previous years, Forte’s stand won the approval of the organisers. Its exhibition received the Acanthus Aureus award for the most thoughtful and coherent architectural and marketing concept — a distinction highlighting the high quality and clarity of communication on its stand.
Forte’s Upholstery Offering Debuts in Poznań
For the first time, Specific – the established manufacturer of upholstered beds, sofas and mattresses owned by the Forte Group – presented its own stand at the Poznań fair, showcasing its New Design brand. The company attracted strong interest with a wide selection of beds and sofas displayed across a 300‑square‑metre stand.
Earlier this year, Forte became the sole shareholder of Specific, marking a planned step in a multi‑year integration process and strengthening the Group’s position in the bedroom furniture category. Specific brings extensive upholstery expertise, combining industrial‑scale production with the flexibility of a modern contract furniture maker. Its broad range of designs, fabrics, leg options and fully configurable bed structures gives retailers exceptional scope when creating tailored collections. By combining Forte’s long‑established strengths in RTA furniture with Specific’s advanced upholstery capability, the Group can now deliver fully coordinated bedroom concepts – from wardrobes to continental and upholstered beds, complemented by matching case furniture – reinforcing its ability to support retail partners with comprehensive, versatile solutions.
Maria Florczuk, CEO of Forte Group, said: “Poznań once again became a place of exchange, inspiration, and connection. We’re proud to have seen our new collections connect with customers and their vision for living spaces — and to have created new business opportunities together.
“We are thankful for every conversation, insight, and shared perspective on comfort.
They mean more to us than you might think.”
