Northern Ireland’s leading property portal has partnered with uFurnish.com to launch a brand new virtual ‘Shop the Look’ experience.
PropertyPal sees more than 130,000 daily visitors exploring the stunning homes advertised on its portal. Through this innovative partnership, users can now enhance that experience by discovering and shopping interiors influenced by the properties they browse.
The AI-powered technology allows users to explore and purchase interiors inspired by properties listed on the PropertyPal website.
uFurnish.com uses AI product-matching technology to source items from more than 100 of the UK’s best-known and lesser-known home retailers. Users can shop exact matches where available or discover “inspired by” alternatives that capture the look and feel of a property. Since launching on the PropertyPal website, the feature has been used more than 17,000 times, with thousands of interiors explored across the platform.
Emma McNally, Head of Strategic Partnerships at PropertyPal, said: “We’re always looking for new ways to enhance the experience for people searching for a home on PropertyPal. In recent months, we’ve introduced a more modern, intuitive platform, and ‘Shop the Look’ builds on that by adding a new layer of inspiration.
“Moving home is a very personal journey. It’s not just about finding the right property, it’s about imagining how you’ll live in that space and making it your own. By giving users the ability to recreate and shop the looks they see while browsing, we’re helping turn inspiration into action.
“Partnering with uFurnish.com has enabled us to provide a really useful tool that allows our audience to bring their vision to life.”
Deirdre Mc Gettrick, Founder and CEO at uFurnish.com, added: “Helping people find their perfect pieces of furniture is our mission at uFurnish.com. The opportunity to partner with PropertyPal means we can help people turn their home inspiration into a reality. It’s also the perfect way for furniture retailers to connect with consumers in the most contextual way when presenting their products.
“Searching homes for ideas and inspiration is fun and, for many people, it’s a favourite pastime. We’re absolutely thrilled to be partnering with PropertyPal to make that journey even more entertaining for people.”
PropertyPal continues to demonstrate strong performance across its website, with 3.4 million home searchers browsing the platform through Q1 2026.
The latest PropertyPal quarterly report indicates that there were 5,900 sale agreed properties across Northern Ireland through the first quarter of the year.
