GIE strengthens its sleep offering with comprehensive bed and mattress collection.
GIE continues to expand its bedroom category for 2026 with the launch of three new bedframes and an enhanced mattress offering, giving retailers a complete bedroom solution across a range of styles and price points.
Leading the new collection is the Antrim Bed, one of three new bedframes introduced for the season. Upholstered in faux leather, the Antrim features a luxurious pillow-top headboard with elegant piped detailing, creating a sophisticated and contemporary look. Finished in a stylish warm greige tone, it reflects the growing move away from the standard grey that has dominated the furniture market in recent years. Complemented by sleek black legs, the Antrim strikes the perfect balance between modern design, warmth, and comfort.
A standout feature of the collection is the coordinating bedside cabinet, designed to create a seamless bedroom setting. Retailers can also pair the bedside with the Tipperary Bed, a matching storage bedframe available in the same greige finish, offering customers both style and practicality.
Completing the new bedframe launches is the Leitrim Bed. Upholstered in a soft silver fabric, the Leitrim combines clean contemporary styling with elegant curves on both the headboard and footboard. The subtle indented pattern detailing and chrome feet work together to create a refined and sophisticated finish.
Responding to continued demand for quality bedroom furniture, GIE has also expanded its popular Paris Bedroom Collection with the addition of a mirrored 2-door wardrobe. Crafted from solid wood, the Paris range is distinguished by its luxurious buttoned leather-effect inset on both the headboard and footboard, adding an extra layer of comfort and elegance. The collection is further enhanced by intricately carved leaf detailing across each furniture piece, creating a timeless and premium look.
Introducing Serenity Sleep
No bedroom collection is complete without a quality mattress. At the heart of GIE’s sleep offering is the Serenity Sleep Mattress Collection, a dedicated mattress brand developed to deliver comfort, quality, and value across every price point.
For customers seeking affordability, convenience, and ease of transport, the G01 Tencel, G02 Aloe Vera, and G05 Paradise mattresses provide an ideal solution. Each model features a full pocket spring construction and is conveniently packaged in a compact, easy-to-handle box.
For those looking for a more luxurious sleep experience, the G06 Plush Velvet and G09 Luxury High mattresses offer enhanced comfort and a range of premium features. The Serenity Sleep range has been carefully developed to cater for a variety of sleep preferences and customer requirements, with each mattress carrying the distinctive embroidered Serenity Sleep branding to create a strong and recognisable identity across the collection.
Experience the Collection First-Hand
Retailers are invited to visit GIE’s newly renovated showroom at 81 Glassdrummond Road, conveniently located just one hour from both Dublin and Belfast.
The showroom showcases GIE’s complete bed and mattress collection, allowing customers to experience the quality, comfort, and craftsmanship of the ranges first-hand. Beyond the bedroom category, visitors can also explore extensive collections of sofas, garden furniture, rugs, and home interiors, all under one roof.
Building Long-Term Partnerships
At GIE, our focus extends beyond supplying products. We are committed to building long-term relationships with our valued retail partners, supporting both local independent furniture stores and growing online businesses throughout Ireland and beyond.
By combining quality products, competitive pricing, flexible fulfilment options, and dedicated customer support, GIE continues to help its retail partners grow and succeed in an ever-evolving marketplace.
For more information on our complete bedroom, furniture and home interiors collections, or to arrange a showroom visit, visit www.gieireland.com.
