Bed manufacturer Highgrove Beds has announced the appointment of Kate Harry as its new Head of Digital Marketing.
Kate, who officially joined in May 2026, will work alongside Neil Robinson, formerly Marketing Director at Sealy UK and Country Head for B2B at Emma Sleep.
In the role, Kate will focus on developing Highgrove’s digital marketing strategy, strengthening the brand’s online presence, supporting its retail partners with improved digital and marketing tools, and help to make the customer journey clearer and more engaging across its website, social media and wider marketing channels.
With a background in marketing, digital content and brand development, with experience across social media, campaign planning, website content, customer communications and wider digital strategy, Kate said she was drawn to the opportunity to bring that experience into a business with such a “strong manufacturing heritage and retailer network”.
“What attracted me to the role was the opportunity to join a well-established, family-owned UK bed manufacturer with a strong reputation in the industry and a clear ambition to grow its brand presence further,” Kate said.
“A key part of my role is looking at how we can better support retailers through stronger content, more consistent POS and digital assets, improved product storytelling and campaigns that help drive consumers into stores.
“The immediate focus is on developing Highgrove’s digital presence in a way that supports both consumers and retailers. We are working on creating clearer, more consumer-friendly content, improving the website journey, developing retailer support materials and building campaigns that give our retail partners useful tools to engage their customers.”
Kate revealed there are a number of “exciting projects” underway, including further work on its website, digital retailer support, updated product content and upcoming campaign activity, while looking further ahead, the aim is to continue to enhance Highgrove’s reputation as well as celebrate a significant milestone.
“We want to build on Highgrove’s established reputation and to strengthen our position as a trusted, recognisable bed brand, while continuing to support the independent retailers who are such an important part of the business,” Kate said.
“We are also looking ahead to Highgrove’s 25th anniversary next year, which will be a great opportunity to celebrate the brand’s journey, its Yorkshire manufacturing roots, as well as the retailers and customers who have supported the business over the years.
“I’m really pleased to have joined Highgrove at such an exciting time. The business has a strong story to tell, from its Yorkshire manufacturing heritage to its ongoing support for retailers, and I’m looking forward to helping bring that story to life.”
