From September 20 to 24, 2026 the Messzentrum Bad Salzuflen will again be the central meeting point for trade and industry. The M.O.W. remains consistently true to its core: marketable products, direct business deals and sustainable business success. This clear focus makes it unique in the current trade fair landscape.
The M.O.W. Is Not a Stage – It Is A Marketplace
These are people who make this market. This personality factor is a central component of the trade fair concept – as markets are created where people talk to each other and do business. As one of Europe’s leading furniture trade fairs, the show spans across 17 halls and 85,000sqm. Over 60% of international exhibitors will be on display, while over 40 % of international professional visitors attend from over 60 nations.
Unique Breadth And Depth Of Offerings In Europe
Whether conventional or on-line, stationary or multi-channel – the M.O.W. covers the whole range of the market. In Europe an offer of this depth and structure is unique enabling a comprehensive and efficient market overview in one place.
International Dynamiques And Strong New Additions
In 2026 the M.O.W. will gain further profiles with many new exhibitors from Germany as well as from international markets such as Poland, Portugal, Spain, Scandinavia, Turkey, the Baltic States, Asia, and North Africa.
M.O.W. Olé – Indoor Becomes Outdoor
With the new main focus “M.O.W. Olé” this trade fair specifically targets modern outdoor living thus opening up new visitor potentials. This offer specifically addresses besides the classic furniture trade garden centres, contract furnishers and project-orientated decision makers. The M.O.W. Olé exhibitors include, among others Hartman, Zebra, Müsing, Grand Soleil, IGAP, Backyard, Venture Design, Niehoff Outdoor, DekoVries, Barlooon, Richbond, MB/Ploss, WOW, and Runi Design.
Perfect Interaction Between Trade And Industry
The M.O.W. brings together what belongs together: suppliers and decision makers. In this consequence and intensity the interaction between trade and industry is unique. This trade fair creates space for genuine dialogue, sustainable connections and concrete collaboration across all product groups and sales channels.
Reliability As A Success Factor
Continuity, planning security and a stable concept are crucial values. This is precisely what the M.O.W. provides – year after year. Its deep industry roots, its long-term experience and its precise curating create an environment that fosters trust and guarantees efficiency and quality. For the exhibitors and visitors this means: maximum relevance with minimal wasted effort.
The Trade Fair That Delivers
The M.O.W. is and will remain a trade fair in the truest sense: clear, reliable and effective. Especially in times of new orientation and crises it stands for stability and profit orientation – and is thus asserting its unique position in the market.
Save the date: M.O.W. from September 20 to 24, 2026. Further information: www.mow.de
