Danish furniture retailer JYSK aims to open up to 100 new stores in central locations across European capitals and other large cities.

Dublin, Madrid and Bucharest. Oslo, Stockholm and Amsterdam. These are just some of the European capitals where JYSK is focusing on opening up to 100 new stores over the next three years.

The ambition is to make the great offers for the home that the brand is already known for even more accessible to people living in major cities.

“With more than 3,600 stores primarily across Europe, JYSK is already widely established and known for our great offers in many places. But there is still room for more JYSK stores when we look at the map of Europe, and we want to get even closer to the many customers who live in European capitals and other key cities,” says Rami Jensen, President & CEO of JYSK.

Before the end of August, when the current financial year closes, JYSK plans to open up to 30 new stores in major cities. The remaining approximately 70 will open over the next two financial years, up to the end of August 2028.

Most recently, in April, JYSK opened new stores in central Dublin and Amsterdam, with further openings planned in both cities. Later this year, new stores are also planned to open in Stockholm and Oslo as well as Madrid and Barcelona.

Since JYSK opened its first store on the outskirts of Aarhus in 1979, most JYSK stores have been located in small and medium-sized towns, or on the edge of larger cities. This has, among other things, allowed for larger stockrooms and ensured customers have easy access to parking.

As part of the company’s new three-year strategy, launched last September, the focus has now shifted to expansion within markets where JYSK is already present.

“In a country like Denmark, where our founder Lars Larsen opened his first JYSK store 47 years ago, we are well established and widely recognised by customers. And in many other countries across Europe, we still see significant potential. That is why we are putting more effort into opening new stores in countries where we are already present and have local knowledge of the market,” says Rami Jensen.

To ensure strong performance, JYSK is generally targeting premises with around 800 square metres of sales floor, providing space for the full range in a slightly smaller format. By comparison, an average JYSK store is around 950 square metres.