Sofa Club has appointed fashion SEO agency Verde Digital to lead its organic search strategy, as the fast-growing furniture brand looks to strengthen visibility and increase organic revenue to hit record growth targets.
Founded in 2012 by Louis Rose and Tom O’Neill, Sofa Club has built a strong direct-to-consumer proposition, combining an established ecommerce offering with a growing network of UK showrooms spanning London, Liverpool, Glasgow, Newcastle and Essex, with more to follow. Headquartered in Hertford, the brand’s rapid growth has been fuelled by its ambition to become an iconic British name at the intersection of fashion and home.
The partnership will see Verde Digital deliver a full suite of SEO services, including on-page optimisation, technical SEO, local SEO as well as supporting visibility across AI search platforms. The brief is designed to support continued growth by increasing organic revenue contribution and capturing new demand across search.
Sofa Club enters the partnership with a strong organic foundation, having already built impressive brand visibility through its ecommerce and social channels. Verde Digital’s initial work has focused on identifying opportunities to further enhance performance, including refining site structure, strengthening on-page elements and unlocking additional value through internal linking.
The collaboration will centre on expanding Sofa Club’s presence in organic search within an increasingly competitive furniture market, while aligning content more closely with evolving customer search behaviour.
Dominic Corr, Digital Marketing Director at Sofa Club, said: “Verde Digital demonstrated a clear understanding of both our brand and the opportunity within organic search. As we continue to scale, it’s crucial that our visibility reflects the strength we’ve built across other channels. We have ambitious revenue targets as a brand, and Verde has already begun working towards meeting these revenue goals through organic.”
Joe Hale, founder of Verde Digital, said: “Sofa Club is a standout brand in the UK furniture space, with a strong identity and an engaged audience. Our role is to ensure its organic performance matches that strength, with a key focus on building organic revenue, while exploring the future of AI search. There’s a significant opportunity to unlock further growth across both traditional and emerging search channels.”
